Liz & Sandro's Marketing Podcast

By Liz Hersh and Sandro Galindo

What's Liz & Sandro's Marketing Podcast about?

Liz Hersh and Sandro Galindo provide commentary on all things digital marketing including social media, websites, seo, email marketing, reputation management and more!

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Liz & Sandro's Marketing Podcast episodes:

08.03.2020
linda part one
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04.20.2020
How to Find, Test & Deploy Plugins for WordPress
If you want to leverage any of the thousands of available plugins for WordPress, make sure you do it right! In this episode, Liz explains how to find suitable plugins, test them in a staging environment and deploy them to...
04.16.2020
The Importance of Canonical URLs
Sandro goes over what canonical URLs are and why they're an important part of your on-page SEO strategy. Specifically, he talks rel="canonical" tag. Episode 0365 Have a question? Email us [email protected] & we'll give you & your company a link...
04.13.2020
3 Effective Ecommerce Email Automation Workflow Ideas
Liz shares three ways to improve your eCommerce email automation workflows. These ideas will promote repeat business & help you outshine your competitors. Episode 0364 Have a question? Email us [email protected] & we'll give you & your company a link...
04.09.2020
User Experience Auditing Tips
One of the many things discussed at WordCamp US 2019 this past November had to do with User Experience. Learn a few ways to audit your website's customer experience on a budget! Episode 0363 Have a question? Email us [email protected]...
04.06.2020
How To Use Facebook's Ads and Pixel in 2020
Facebook's Ad Objectives are meant to be used like a traditional sales funnel. Learn how you can take full advantage of this and optimize your ads using the Facebook Pixel. Episode 0362 Have a question? Email us [email protected] & we'll...
04.02.2020
Leveraging Facebook Messenger for Your SMB
In November of 2019, Facebook held a Boost w Facebook event in NE Ohio. Sandro & Liz were in attendance & share what they learned about FB Messenger marketing for your small business. Episode 0361 Have a question? Email us...
03.31.2020
Business & Marketing Advice During COVID-19
In this episode, special guest Jeff Booher joins us to share advice on how to handle business disruptions. His insight includes the proper way to treat employees, and the available resources if your revenue has declined. We also dive into...
03.26.2020
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Episode 0363 Have a question? Email us [email protected] & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or...
03.12.2020
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Episode 0362 Have a question? Email us [email protected] & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or...
03.05.2020
FBMessenge
Episode 0360 Have a question? Email us [email protected] & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or...
12.11.2019
The 5 Specialists You Need to Build a Website
Building a website is a team effort! It requires expertise from several different disciplines. In today's episode, Liz covers the five people you need to build a great website. Episode 0359 Have a question? Email us [email protected] & we'll give...
11.04.2019
How to Improve Your LinkedIn Company Page: Part Two
In part two of our conversation w LinkedIn expert De-de Mulligan we learn more about how to optimize your LinkedIn Company page. We talk about taking controversial stands, your company culture, job postings and how to get better engagement. Episode...
10.31.2019
Optimizing Your LinkedIn Company Page: Part One
Today we have De-de Mulligan, President & Chief Content Specialist of the Mulligan Management Group and a LinkedIn expert! Today is part-one of our interview w her and she talks business pages on LinkedIn, how to optimize them, keep them...
10.21.2019
October 2019 Social Roundup
Sandro goes over seven recent bits of news in the world of social media marketing. Sandro & Liz discuss the Top 25 Most Popular Instagram Hashtags of 2019 thus far. You can find them at https://influencermarketinghub.com/25-most-popular-instagram-hashtags/ Episode 0357 Have a...
10.03.2019
What to Do When Your Marketing Content Sucks
Wondering what to do when your marketing content sucks? Liz walks us through six steps to ensure your blogs, videos and podcasts effectively support your marketing and sales efforts. Episode 0356 Have a question? Email us [email protected] and we'll give...
09.23.2019
5 Google Analytics Tips for Beginners
Sandro goes over five things you may want to consider when setting up your Google Analytics account. Episode 0355 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to...
09.19.2019
Pros and Cons of Incorporating Pop Culture Into Your Marketing
Liz and Sandro talk through some of the pros and cons of incorporating pop culture into your marketing and give tips on how your brand can get the creativity flowing. Episode 0354 Have a question? Email us [email protected] and we'll...
09.09.2019
The Importance of Call To Action Buttons On Your Website
Today Sandro goes on a mini-rant about call-to-action (CTA) buttons. He discusses how important they can be and how simple a small teak to your website could lead to a large increase in conversions Episode 0353 Have a question? Email...
08.29.2019
What is Evergreen Content? Evergreen Content 101
We're going back to basics! Liz explains the concept of evergreen content -- content that's relevant long after it's been published. She explains why this matters and how to create evergreen content for your business. Episode 0352 Have a question?...
08.26.2019
Instagram Updates Aug 2019: What Marketers and SMBs Should Know
Today Sandro goes over five updates in the world of Instagram that small businesses & marketers should know. Episode 0351 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition...
08.22.2019
The State of MailChimp 2019
Liz covers MailChimp's recent move to a full-service marketing automation platform. Hear her initial thoughts on the changes after testing some of the new features. Episode 0350 Have a question? Email us [email protected] and we'll give you and your company...
08.19.2019
Agency Horror Stories Part Two: A Culture of Failure
Liz & Sandro conclude their interview w Jeff Booher on his marketing agency horror story and discuss ways you can avoid a similar fate. We cover promises not kept, things unsaid & how to learn about a company's culture. You...
08.15.2019
Agency Horror Stories Part One: Red Flags During the Interview
In part one of a two-part series, Jeff Booher shares his agency horror story and hopes that college grads and job seeks don't make these judgment errors during the interview process. Episode 0348 Have a question? Email us [email protected] and...
08.12.2019
How to Learn Digital Marketing in 2019
College graduation was about three months ago, however some recent Marketing grads aren’t happy w what they learned or more importantly, didn’t learn. Today Sandro goes over a few ways recent grads or anyone looking to break into the world...
08.09.2019
Patriotic Marketing
Does your brand support life, liberty & the pursuit of happiness? Should it? Liz & Sandro welcome their first guest, Jeff Booher, who shares thoughts on if, when & how your small business should target fellow patriots. Episode 0346 Have...
05.16.2019
Online Reputation Management Basics for 2019
In today's Back to Basics episode, Liz explains what online reputation management (ORM) is and why it matters. She also shares some tips to actively make ORM part of your business. Episode 0346 Have a question? Email us [email protected] and...
05.13.2019
Basics of Digital Marketing Attribution in 2019
Attribution is something marketers have long sought out for ROI. Today Sandro goes over what Attribution is, some different methods and all about Facebook's free attribution tool. Episode 0345 Have a question? Email us [email protected] and we'll give you and...
05.02.2019
Do You Need a Website in 2019?
Do small businesses still need a website in 2019? Sandro and Liz discuss this. The answer seems to be less and less. Find out why. Episode 0341 Have a question? Email us [email protected] and we'll give you and your company...
04.29.2019
How to Build An Email List in 2019
In our first back-to-basics episode, Liz covers how to build an email list in 2019. In this series, we'll revisit our early episodes and share the latest and greatest tips for success. Episode 0343 Have a question? Email us [email protected]...
04.18.2019
April Social Roundup
Facebook is updating its algorithm with something called Click Gap, Instagram Alt Text, Twitter lowers the number of people you can follow per day and more! Episode 0342 Have a question? Email us [email protected] and we'll give you and your...
04.15.2019
The State of Influencer Marketing in 2019
Liz goes over the state of influencer marketing in 2019 and speculates on where this type of marketing might be headed. Episode 0341 Have a question? Email us [email protected] and we'll give you and your company a link & shout...
03.25.2019
What Is a PWA?
Learn what a Progressive Web App (PWA) is and why they seem to currently be all the rage in the world of apps. Episode 0340 Have a question? Email us [email protected] and we'll give you and your company a link...
03.21.2019
How to Build a Media Room for Your Website
In today's episode, Liz explains what a media room is and three main elements you should include. She also explains what a media room is NOT and why that matters. Episode 0339 Have a question? Email us [email protected] and we'll...
03.18.2019
The Importance of YMYL & E-A-T
Learn what YMYL & E-A-T mean in the world of Google & why they're so important. Episode 0338 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering...
03.14.2019
Is Facebook Still Relevant for Small Business Marketing?
Should Small Businesses begin to completely ignore Facebook? Sandro and Liz discuss this idea along w some caveats as well as what you may want to focus on instead. Episode 0337 Have a question? Email us [email protected] and we'll give...
03.07.2019
4 Marketing Tips for Nonprofit Organizations
Today Liz & Sandro share 4 ideas to help your nonprofit grow in 2019! Episode 0336 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question!...
03.04.2019
An Update on Facebook Video Ads
In this episode, Liz shares some recent observations about video ads on Facebook as well as some new best practices you should consider incorporating into your ad campaigns. Liz mentions some Facebook Video Best Practices. You can find those here https://www.facebook.com/business/help/103816146375741...
02.28.2019
February SEO & Social Round-Up
Updates for the month of Feb incl FB letting you know who uploaded your contact info for ad targeting, FB Pages can now join groups & making reservations w/o leaving Google! Sandro mentions two stories: - Google Remote Office...
02.07.2019
Take-Aways from WordCamp US 2018
Liz shares some of her take-aways from WordCamp US 2018 in Nashville, including what she learned from the founders of the Yoast SEO plugin, how she might re-vamp her digital campaigns, and more. Episode 0333 Have a question? Email us...
02.04.2019
8 Free Marketing Tools For Your Small Business
Learn about eight FREE tools Sandro & Liz have used & enjoy and how they can help your small business grow! Whether you're on a budget or just want to try something new, there should be something here for you!...
01.31.2019
What Is a Multi-Channel Marketing Campaign?
In this episode, Liz explains what a true multi-channel marketing campaign involves. She gives an example and explains why multi-channel matters more than ever. Episode 0331 Have a question? Email us [email protected] and we'll give you and your company a...
01.28.2019
The State of Social in 2019
Today Liz & Sandro reflect on the State of Social Media as we begin 2019. They go over a few stats, how paid social is the only mindset & give some thought to ways a small business in 2019 can...
01.24.2019
Digital Marketing Roundup Jan 2019
Our first roundup of the new year. Today Sandro talks G Suite price increases, a new Twitter web page, Instagram selling followers, Fyre Festival and a new way to share Facebook Events. Episode 0329 Have a question? Email us [email protected]...
01.14.2019
Help With Yelp 2019
Reviews are once again making news in the world of digital marketing. Today Sandro goes over a couple of news items including a Yelp algorithm update & fake reviews. Sandro mentions two articles incl this Reddit thread: https://www.reddit.com/r/offmychest/comments/abav1z/used_to_work_for_my_cousins_restaurant_and_did_an/ and...
01.10.2019
Amazon Is Everywhere
Recently Liz noticed two articles pointing out the growing dominance of Amazon. They're hosting your website, putting out news (Washington Post), have a contract w the FBI for facial recognition services, deliver your groceries, create tv shows & films and...
12.27.2018
December SEO & Social Round-Up
Today Sandro goes over a few social & SEO updates incl: Instagram alt text, a new Buffer IG stories creator and zero link results on Google. Episode 0326 Have a question? Email us [email protected] and we'll give you and your...
12.24.2018
Google Messaging for Small Business
Today we go over Google Messaging for your small business. It's been around over a year, but we just began trying it out. Today we share what we like, don't like & let you know if you should try it....
12.20.2018
Giving Tuesday Take Aways
Liz shares a few takeaways from her 2018 Giving Tuesday campaigns. Liz and Sandro share a few other insights on collecting donations through Facebook and advertising during the holidays. Episode 0324 Have a question? Email us [email protected] and we'll give...
11.29.2018
Reputation Management 101
Sandro goes over the basics of small business reputation. He discusses claiming your profiles on various sites, responding to positive & negative reviews & how to respond. Episode 0323 Have a question? Email us [email protected] and we'll give you and...

What's Liz & Sandro's Marketing Podcast about?

Download our free app to listen on your phone

Liz & Sandro's Marketing Podcast episodes:

linda part one

How to Find, Test & Deploy Plugins for WordPress

The Importance of Canonical URLs

3 Effective Ecommerce Email Automation Workflow Ideas

User Experience Auditing Tips

How To Use Facebook's Ads and Pixel in 2020

Leveraging Facebook Messenger for Your SMB

Business & Marketing Advice During COVID-19

3emailautomationflows

uxwcus

FBMessenge

The 5 Specialists You Need to Build a Website

How to Improve Your LinkedIn Company Page: Part Two

Optimizing Your LinkedIn Company Page: Part One

October 2019 Social Roundup

What to Do When Your Marketing Content Sucks

5 Google Analytics Tips for Beginners

Pros and Cons of Incorporating Pop Culture Into Your Marketing

The Importance of Call To Action Buttons On Your Website

What is Evergreen Content? Evergreen Content 101

Instagram Updates Aug 2019: What Marketers and SMBs Should Know

The State of MailChimp 2019

Agency Horror Stories Part Two: A Culture of Failure

Agency Horror Stories Part One: Red Flags During the Interview

How to Learn Digital Marketing in 2019

Patriotic Marketing

Online Reputation Management Basics for 2019

Basics of Digital Marketing Attribution in 2019

Do You Need a Website in 2019?

How to Build An Email List in 2019

April Social Roundup

The State of Influencer Marketing in 2019

What Is a PWA?

How to Build a Media Room for Your Website

The Importance of YMYL & E-A-T

Is Facebook Still Relevant for Small Business Marketing?

4 Marketing Tips for Nonprofit Organizations

An Update on Facebook Video Ads

February SEO & Social Round-Up

Take-Aways from WordCamp US 2018

8 Free Marketing Tools For Your Small Business

What Is a Multi-Channel Marketing Campaign?

The State of Social in 2019

Digital Marketing Roundup Jan 2019

Help With Yelp 2019

Amazon Is Everywhere

December SEO & Social Round-Up

Google Messaging for Small Business

Giving Tuesday Take Aways

Reputation Management 101