The Ultimate Entrepreneur

235 - Lockdown Lessons, What to Do When Your Business Has Been Moved to Everyones Home - Nick Sonnenberg

05.08.2020 - By The Abraham GroupPlay

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Nick Sonnenberg, the co-founder of Leverage and the founder and CEO of Efficient Frontier Solutions, Inc., knows the power of remote work. Nick is at the frontlines of what I call “Crazy Capitalism” - where everything is changing at a rapid pace due to technology and the pandemic outbreak. In this talk, Nick will share how to leverage, optimize, and maximize the unique opportunities that are coming to light in this unprecedented time in history. In this episode, Nick will reveal why its a great time to hire and reestablish roles and responsibilities within your company. He’ll also explain why it’s so critical to capture and document the processes and knowledge of your employees — especially now when people are at home and at risk of getting sick.Nick and I strategize the different ways businesses ways will have to shift their perspective and paradigm to stay ahead, and we discuss the value of moving towards a more results-based model. Listen in as Nick and I navigate this new reality - and learn his top tips for businesses that have suddenly made the switch to a remote model.0:00 – 12:00 - Introducing Nick, the topic of remote work, and his biggest fear of what’s to come for businesses with stay-at-home team members. 12:00 - 17:30 - Why it’s a great time to hire, why documentation is critical, the importance of creative compensation structures, and how to think about role and responsibility shifts. 17:30 - 10:00 - NIck’s framework, Communicate, Plan, and Resource (CPR), the value of performance-based work, accountability systems, and how you’re forced to work when remote. 10:00 - 24:00 - Information about Leverage, an on-demand growth agency, an example of how Nick uses them, and two concepts to consider when calculating your return on investment.24:00 - 33:30 - Nick and Jay’s thoughts on the pandemic, the impact on the economy, and what they see as the big positive and negatives coming out of it all. 33:30 - 37:30 - Nick’s tips for companies that have had to go remote: digitize knowledge, stress-test your processes, move backward, mitigate risk, and strive for optimal. 37:30 - 45:00 - What Leverage offers its clients, why Leverage is a great option for businesses in this time, contact information and support resources.

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