The Leadership That Shines Podcast

Losing It All and Leading From Brokenness with Nicole Rueth


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Faith-led leadership is not a softer way to lead. For Nicole Rueth, it is the only thing that rebuilt her after losing everything.

In this episode of the Leadership That Shines Podcast, Natalie Davis sits down with Nicole Rueth, top mortgage lender, real estate investor with 60 doors and two commercial buildings, and one of the most honest voices on what it takes to lead through total collapse and come out with more clarity than you had before.

Nicole built her career from the ground up. Raised by a single mom who modeled grit as survival, Nicole climbed from bookkeeping to producing 400 million dollars in mortgage volume. Then, in one of the most turbulent periods in real estate history, she got fired twice in one week, lost her team, lost her brother in a freak accident, and had to face the question every high-performing leader eventually has to answer: if my worth is not in my volume, then who am I?

What she found on the other side of that question is the foundation of everything she now teaches.

In This Episode:

  • Why tying your self-worth to your production volume is the most dangerous thing a leader can do, and what Nicole rebuilt her identity on after losing both
  • The three-step leadership framework Nicole now runs her team, her business, and her life through: mindset, action, and give back
  • How the emotional economy is shifting and why leaders who lead with empathy and connection are outperforming leaders who still lead with data and volume
  • The morning routine Nicole runs starting at 3 a.m. that sets the foundation for every decision she makes as a leader and a lender
  • Why saying no to more things is how Nicole went from grinding at 400 million in volume to building something she actually wants to lead

Nicole also shares the quote inside her Bible that drives everything, why she wants to leave it all on the field, and what that phrase means now compared to what it meant when she was sprinting.

Connect with Nicole Rueth


Connect with Natalie Davis and Leadership That Shines:

Website: ⁠leadershipthatshines.com⁠

Email: [email protected]

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The Leadership That Shines PodcastBy Natalie Davis