Welcome to the Brand to Table Podcast — the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven branding and marketing strategies.

In this powerful episode, "Loss, Rebrand, and Pan Pizza: Scaling a Niche Restaurant Concept", we sit down with a successful restaurant operator, Peter Falzo, who shares the profound personal and professional journey behind their growing pizza brand. 

This conversation goes beyond food, exploring how personal loss, a need for simplicity, and a strategic vision led to pivoting the business, building a premium pan pizza concept, and mastering digital community and influencer marketing to scale successfully. 

Learn how to transform personal adversity into a powerful brand story that resonates with customers and drives sustainable restaurant growth.

You'll Learn: Branding, Scaling, and Finding Clarity

1. The emotional roller coaster of starting and scaling a restaurant (from the deli idea to the Peter's years) and the clarity that comes from finding simplicity in a product like pizza.

2. How to strategically brand a niche product (like pan pizza) for a premium audience and establish brand consistency that supports scaling.

3. Mastering your digital community and effectively utilizing influencer marketing—understanding their true value, managing risks, and setting boundaries with macro- and micro-influencers.

4. The truth about the "Portnoy Spike" and why relying on short-term viral fame often fizzles without a solid brand foundation and internal systems.

5. Crucial advice on leadership, standards, and team culture as your business grows, including practical rebrand advice for operators.

6. Navigating the pace, pressure, and timing required for strategic restaurant expansion and adapting to current capital shifts in the hospitality industry.

💡 Whether you are a multi-location operator or pivoting a concept, this episode offers a roadmap for building a restaurant brand that thrives on authenticity, community, and strategic simplicity.

📬 CONTACT + RESOURCES
📧 Email: [email protected]
🌐 Website: www.brandtotable.com
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📢 If you got value from this episode, subscribe to the channel, leave a comment or review, and share it with someone in hospitality who needs a smarter way to grow. 💥

After listening, what is the single biggest change you need to make to your brand's story to drive more customers?