The single best investment I made early on in my business was SEO optimization. SEO helps your content to be found on Google, stay relevant, and forges you as the authority in your industry. Today on the podcast I brought on Meg Casebolt, an SEO expert from Love at First Search. Listen in to hear how SEO can make you less dependent on social media platforms and help get your work found while continually growing your audience.   Visit today's blog post here:  https://drmichellemazur.com/2021/02/love-at-first-search-with-meg-casebolt

Love at First Search with Meg Casebolt

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club, knows you don’t need any of that BS to run a thriving business. 

Each week, she shares unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing. 

While she can't promise you'll ever love marketing, she can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)

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Do you feel like an overlooked expert? Have you ever thought, “I am great at what I do!  So, why don't more people know about me?”  
 I'll be honest. I have asked myself this question and I've become a little obsessed with figuring out the answer to it.  
 In my business, I am so lucky that I get to work with amazing, talented people who are experts in their field. Years of experience, finely honed skills, and the work they do with their clients is incredible. It gets results. 
 They are the type of people who are so damn easy to refer to because their work is so good, and they're the kind of people that I want to make sure more people know.  
 But that brings me back to the question “If they are so good, so talented, so skilled, and get their clients results, why aren't they more widely known?”  
 And I believe I found part of this answer, and I'm calling this the overlooked expert phenomenon.   
 Let's talk about it and the three reasons why it exists.  
Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known &  How to Fix It

Can we talk about how batshit bananas the current economic climate is? Online business is undergoing a major correction right now. Sales cycles take longer. Trust is at an all time low. And all of those business owners who were touting their “Big Teams!” and “7 Figure Success!” are now talking about descaling and degrowth.  
 The bottom line is people aren't buying like they used to. I felt it, and I'm sure you have too.  
 But now that our economy has a big case of the weirds, how do you adjust your marketing and your message to stay relevant to your clients during this strange time? That's what we're talking about today on the pod.  
 Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

How to Keep Your Messaging Relevant During a Turbulent Economy

“I don't know if I'm expert enough.” 
 “Oh, really?”  
 As soon as I hear this phrase, I always ask, “So tell me about your experience.”  And then I am regaled by a list of certifications, education, experience on the job, transferable skills, developing their own frameworks and working with clients and getting results. 
 Yes, you're definitely expert enough, but I understand why people feel like they aren’t.   Why you doubt your expertise and think that you're not expert enough. And some people think they're not expert enough to even listen to this podcast.  
 Well, it may be a good old-fashioned imposter complex getting in the way. It might also be a fundamental misunderstanding about expertise.  
 So let's unpack that and talk about how to know if you're expert enough. And spoiler alert, if you're thinking that you're more than expert enough. 
 Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

Expert Enough: Navigating the 3 Stages of Expertise

Have you ever thought that one of the reasons that you're hesitant to market and put your expertise out there is because of the way we're taught to market in the online space.  
 Because what we're taught is not for you, especially if you are an expertise-based business that's been doing it for a while.  
 What works for the masses doesn't work for you.  
 On this podcast, we're diving into 3 big messaging tropes that you commonly hear in online business that don't work for expert-based businesses like yours and what you should do instead.
 
Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here. 


Expertise Matters: Defying Marketing Topes In Online Business


Wouldn’t it be lovely if people recognized your expertise and hired you on the spot? 
Unfortunately, good work doesn’t speak for itself, and getting great results for your clients is not enough.  Rebel Truth: Good work is never enough. 
 You’ve got to advocate for your work. You’ve got to speak up and be seen for that good work.  
 You’ve got to showcase why you’re the expert who can get the job done. 
 Your right-fit client is out there right now looking for you, and if you’re not marketing, they will hire someone else.  
 Marketing is a necessity. It’s the only way your clients know your business exists.  
And marketing sucks...so how can you do it in a way that takes less time and gets you better results?  You come to The Expert Up Club open house that's happening on Wednesday, March 20th at 10 am PT. Sign up for the Open House by clicking here or go to https://drmichellemazur.com/house 


Love at First Search with Meg Casebolt

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