This week on the https://open.spotify.com/show/5ksVrZeOBAOOGLxfe51de1?si=8616549787c3420f (LU Moment), LU Athletics Director Jeff O'Malley talks about his 27-year history in athletics and his future vision for the department including his goal to bring NIL (name, image and likeness) opportunities for student-athletes at Lamar University.

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