Welcome to another episode of the American Cattlemen Podcast and our Producer Profile. Just ahead, we have Dustin Hector, the Director of Business Development for American Cattlemen, and Jim Jensen with Lucky 7 Angus. Lucky 7 Angus, established in 1895, began focusing on registered Angus bulls approximately 30 years ago after struggling to find cattle that could survive their harsh conditions. Jensen's approach centers on developing extremely feed-efficient genetics through a "survival of the fittest" methodology. By testing cattle using advanced systems like Grow Safe, they have created a breeding program recognized globally for producing cattle that are not only economically efficient but environmentally sustainable. The ranch's key breeding objectives include improving three critical areas: longevity, reducing sickness, and minimizing death loss. Jensen emphasizes that profitability starts with live calves, bred cows, and cattle that can remain productive for extended periods. Their bulls are uniquely designed to breed for nine years, potentially producing 150-200 calves, compared to traditional bulls that might only generate 35 calves. A distinctive feature of Lucky Seven Angus is their four-year bull guarantee, which challenges industry norms and encourages other breeders to develop more robust, long-lasting cattle. This guarantee reflects their commitment to creating cattle that can genuinely perform in challenging environments. The ranch has gained international recognition for its approach, recently participating in speaking tours in the United Kingdom to discuss how cattle breeding can address environmental concerns. By creating feed-efficient cattle that produce less greenhouse gas emissions, Jensen believes ranchers can demonstrate that agriculture is part of the environmental solution, not the problem. Their annual bull sale, held each March in Riverton, Wyoming, provides an opportunity for ranchers to access these unique genetics. With a focus on scientific testing, environmental sustainability, and practical ranching needs, Lucky Seven Angus represents an innovative approach to cattle breeding.

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