This is your message to confirm your trip to the digital world for the next thirty five minutes (if you listen to the whole episode... if you don't, why not?) so strap in for a rollercoaster ride as we bring you up to speed with the latest in the Shane Dawson x Jake Paul saga and why the online therapy company Better Help has brought forward a wider discussion about the nature of brand deals and where the responsibility lies when they go sour. Hope you enjoy your stay!
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LYE 83: Are YouTubers And Influencers Responsible When Brand Deals Go Wrong?

Lower Your Expectations is a podcast hosted by internet personality Marcus Butler and his full time producer part time mate Matt Bentley-Viney where they take a deep dive into the weird and wonderful corners of the digital world tackling some of the internet’s biggest taboos with celebrities, creators and industry leader guests. Hosted on Acast. See acast.com/privacy for more information.

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It's that time of year again
The mince pies are out in force, the weather is pretty miserable (applicable in the UK) and YouTube has released the second most disliked video on their platform.
That's right YouTube Rewind is back and this year it has been chastised for many reasons that we will be exploring within this weeks instalment of #LYE. We dissect the video and ponder what they could change about the concept next year to ensure they receive more likes than dislikes. Or at the very least not make it into the top 10 most disliked videos on the platform. That would be a start wouldn't it?
It's also the last episode in this series so to those of you who enjoy listening to us ramble and even enjoy reading these (if there are any of you?!) descriptions from the bottom of our hearts we thank you and look forward to returning in the new year with some shiny new concepts but we promise we will continue to Lower Your Expectations.
Thanks guys and have a brilliant festive period.
xx
Check out MoreMarcus on YouTube for the best of this week’s episode, at YouTube.com/MoreMarcus Subscribe on iTunes: iTunes.com/LowerYourExpectations Subscribe on Android: SubscribeOnAndroid.com/MarcusButler.net/rss Subscribe to Marcus on YouTube: YouTube.com/MarcusButler Follow @MarcusButler & @MattViney12 wherever you can find us! Hosted on Acast. See acast.com/privacy for more information.

LYE 90: Everything That's Wrong With YouTube Rewind 2018

Is this the end of YouTube? That's the question we're exploring in this weeks episode of Lower Your Expectations. Following the passing of Article 13 YouTube could be held liable for all content uploaded within the EU and as a result this could see the platform banning any video that uses any third party content. That includes many of your favourites including Pewdiepie, Philip De Franco and Red Letter Media.
But why is this happening? When will it happen? Who's to blame? Is it a mistake?
We attempt to answer all of these questions (but please forgive us if we fail on this noble quest)
Sources:
https://www.musicbusinessworldwide.com/record-industry-attacks-youtube-for-carpet-bombing-propaganda-over-article-13/ 
https://www.huffingtonpost.com/enrique-dans/google-news-leaving-spain_b_6325244.html 
https://ec.europa.eu/digital-single-market/en/faq/frequently-asked-questions-copyright-reform 
https://saveyourinternet.eu 
https://www.theverge.com/2018/9/13/17854158/eu-copyright-directive-article-13-11-internet-censorship-google 
https://www.alphr.com/politics/1009470/article-13-EU-what-is-it-copyright 
https://youtube-creators.googleblog.com/2018/09/why-creators-should-care-about-european.html 
https://www.wired.co.uk/article/what-is-article-13-article-11-european-directive-on-copyright-explained-meme-ban 
https://www.theverge.com/2018/9/13/17854158/eu-copyright-directive-article-13-11-internet-censorship-google 
https://www.theverge.com/2018/11/20/18104535/yotuube-pop-up-article-13-copyright-european-union-eu-warning 
https://www.alphr.com/google/1010202/google-could-close-google-news-thanks-to-eu-rulings?utm_content=buffer71300&utm;_medium=social&utm;_source=twitter.com&utm;_campaign=buffer 




Support Us On Patreon : https://www.patreon.com/LowerYourExpectations Check out MoreMarcus on YouTube for the best of this week’s episode, at YouTube.com/MoreMarcus Subscribe on iTunes: iTunes.com/LowerYourExpectations Subscribe on Android: SubscribeOnAndroid.com/MarcusButler.net/rss Subscribe to Marcus on YouTube: YouTube.com/MarcusButler Follow @MarcusButler & @MattViney12 wherever you can find us! ————— Hosted on Acast. See acast.com/privacy for more information.

LYE 89: The End Of YouTube? (Article 13)

This week we take a deep dive into the commentary channel sub culture on YouTube and explore the reasons why people are attracted to this style of content and what unique challenges channels of this nature will encounter within their career.
Welcome to the "dark" side of YouTube.
Check out MoreMarcus on YouTube for the best of this week’s episode, at YouTube.com/MoreMarcus Subscribe on iTunes: iTunes.com/LowerYourExpectations Subscribe on Android: SubscribeOnAndroid.com/MarcusButler.net/rss Subscribe to Marcus on YouTube: YouTube.com/MarcusButler Follow @MarcusButler & @MattViney12 wherever you can find us! ————— Hosted on Acast. See acast.com/privacy for more information.

LYE 88: The Rise Of Commentary Channels On YouTube

Jerika is no more. That's right the bedrock that featured heavily in Shane Dawsons "The Mind Of Jake Paul Series" has been dislodged which raises a whole host of questions about the validity of the truths uncovered in the series. We also discuss the impact a break up can have on the former couples business affairs. In other internet related news we unravel the mess that Defy Media have accumulated and what their closure means for the YouTubers who were represented by them.
Support Us On Patreon : https://www.patreon.com/LowerYourExpectations Check out MoreMarcus on YouTube for the best of this week’s episode, at YouTube.com/MoreMarcus Subscribe on iTunes: iTunes.com/LowerYourExpectations Subscribe on Android: SubscribeOnAndroid.com/MarcusButler.net/rss Subscribe to Marcus on YouTube: YouTube.com/MarcusButler Follow @MarcusButler & @MattViney12 wherever you can find us! ————— Hosted on Acast. See acast.com/privacy for more information.

LYE 87: Defy Media & The Split Of Jake Paul And Erika Costell

Marzia Bisognin recently informed her 7.5 million YouTube subscribers that this video would be her last. After that she deleted all videos apart from six and is now effectively retired as a YouTuber. This week we dissect this decision and what it means for other YouTubers and prompts Marcus to explore what choices he would make if he were to stop making videos for YouTube.
Support Us On Patreon : https://www.patreon.com/LowerYourExpectations Check out MoreMarcus on YouTube for the best of this week’s episode, at YouTube.com/MoreMarcus Subscribe on iTunes: iTunes.com/LowerYourExpectations Subscribe on Android: SubscribeOnAndroid.com/MarcusButler.net/rss Subscribe to Marcus on YouTube: YouTube.com/MarcusButler Follow @MarcusButler & @MattViney12 wherever you can find us! ————— Hosted on Acast. See acast.com/privacy for more information.

LYE 83: Are YouTubers And Influencers Responsible When Brand Deals Go Wrong?

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