This week MadKudu Co-Founder & Chief Revenue Officer Francis Brero & I talk about how optimizing for a single metric like conversion, activation or meetings generated can lead to friction in the customer journey. 

During this episode, we'll cover:
1) How customer-facing teams traditionally optimize the funnel by metric
2) How this breaks down the customer journey: conversion vs. activation
3) What is Account-Based Engagement?
4) How ABE affects teams

Questions? Find us on Twitter --> twitter.com/madkudu
LinkedIn --> linkedin.com/company/madkudu
Facebook --> facebook.com/getMadKudu
MadKudu --> madkudu.com
Sales SLA blog post --> blog.madkudu.com/?p=661&preview=true

Madops Podcast Ep. 3 | Account-Based Engagement & the fallacy of job titles

The MadOps Podcast focuses on Marketing Operations and its role in creating a frictionless customer journey. Co-hosted by MadKudu's Francis Brero & Liam Boogar, join us as we cover the relationship between Marketing Operations and critical product, marketing and sales functions & best practices.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

This week MadKudu Co-Founder & Chief Revenue Officer Francis Brero & I talk about the frictionless customer journey. 

During this episode, we'll cover:
1) What is a frictionless customer journey? (i.e: Buying an Engagement Ring) 
2) How to identify friction in the customer journey?
3) How Friction creeps into the Journey? (Spoiler: It's You.)

Questions? Find us on Twitter --> https://twitter.com/madkudu
LinkedIn --> https://linkedin.com/company/madkudu
Facebook --> https://facebook.com/getMadKudu
MadKudu --> https://madkudu.com
Sales SLA blog post --> https://blog.madkudu.com/

Madops Podcast Ep. 5 | The Frictionless Customer Journey

This week MadKudu Co-Founder & Chief Revenue Officer Francis Brero & I talk about the complex relationship that SDRs have with Lead Scores, why SDRs are often the first team members to reject a lead score, and how to rebuild that relationship.

During this episode, we'll cover:
1) How do SDRs see lead scoring?
2) Pleasing SDRs vs. serving SDRs
3) How Marketing Ops can please SDRs 
4) Enabling SDRs to have relevant conversations at scale

Questions? Find us on Twitter --> https://twitter.com/madkudu
LinkedIn --> https://linkedin.com/company/madkudu
Facebook --> https://facebook.com/getMadKudu
MadKudu --> https://madkudu.com
Sales SLA blog post --> https://blog.madkudu.com/

Madops Podcast Ep. 4 | How Lead Scoring Should Serve SDRs

This week MadKudu Co-Founder & Chief Revenue Officer Francis Brero & I talk about the Sales SLA, a contract between marketing & sales that creates alignment and sheds light on inefficiencies. 

During this episode, we'll cover:
1) What's a Sales SLA look like?
2) Why do you need one?
3) How can you implement one?
4) What's the simplest version of a Sales SLA & Lead Score?

Questions? Find us on Twitter --> https://twitter.com/madkudu
LinkedIn --> https://linkedin.com/company/madkudu
Facebook --> https://facebook.com/getMadKudu
MadKudu --> https://madkudu.com
Sales SLA blog post --> https://blog.madkudu.com/sales-sla

MadOps Podcast Ep. 2 | Implementing a Sales SLA

This week MadKudu Co-Founder & Chief Revenue Officer Francis Brero & I talk about the importance of segmenting your funnel analysis by Customer Fit. As we continue to look at how actionable lead scoring can lead to actionable insights, this session covers the importance of applying customer fit to how you can uncover opportunities for getting more conversion from high-quality leads while ignoring the behavior of spam & other low-quality leads.

During this episode, we'll cover:
1) Why segmenting funnel analysis by customer fit matters.
2) Real life examples of how segmenting uncovers previously known insights into where efforts should be focused.

Questions? Find us on Twitter --> https://twitter.com/madkudu
LinkedIn --> https://linkedin.com/company/madkudu
Facebook --> https://facebook.com/getMadKudu
MadKudu --> https://madkudu.com
Sales SLA blog post --> https://blog.madkudu.com

Madops Podcast Ep. 3 | Account-Based Engagement & the fallacy of job titles

Download our free app to listen on your phone