Madops Podcast Ep. 3 | Account-Based Engagement & the fallacy of job titles

07.12.2018 - By The MadOps Podcast

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This week MadKudu Co-Founder & Chief Revenue Officer Francis Brero & I talk about how optimizing for a single metric like conversion, activation or meetings generated can lead to friction in the customer journey.

During this episode, we'll cover:
1) How customer-facing teams traditionally optimize the funnel by metric
2) How this breaks down the customer journey: conversion vs. activation
3) What is Account-Based Engagement?
4) How ABE affects teams

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