Madops Podcast Ep. 4 | How Lead Scoring Should Serve SDRs

07.31.2018 - By The MadOps Podcast

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This week MadKudu Co-Founder & Chief Revenue Officer Francis Brero & I talk about the complex relationship that SDRs have with Lead Scores, why SDRs are often the first team members to reject a lead score, and how to rebuild that relationship.

During this episode, we'll cover:
1) How do SDRs see lead scoring?
2) Pleasing SDRs vs. serving SDRs
3) How Marketing Ops can please SDRs
4) Enabling SDRs to have relevant conversations at scale

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