Ep 113 Maintaining Business Continuity in a Crisis With Mark Hoffman

"The secret of good crisis management is not good vs. bad, it’s preventing the bad from getting worse.”  Andy Gilman How do you prepare for days that you hope will never come?  Uncertainty is an inevitability, and these are uncertain times. Preparing your business and your employees to adapt during a crisis is necessary, and it doesn’t have to be difficult.  So how do you take a bad situation and stop it from getting worse?  Mark Hoffman a crisis communication and business continuity expert joins me to talk about preparing for, navigating through, and assessing business responses to a crisis. From a devastating cyber attack to a worldwide pandemic identifying key players and solidifying a response agenda will help prepare you. It’s not too late to work on a crisis communication plan for your business, you can create your plan from where you are at right now.  What you’ll hear on today’s episode: How do you prepare  for the unknown Identifying key players What is a response agenda The importance of communication Stress is inevitable - do this Why side-conversations can be toxic Don’t be a lemming - all players should have an equal voice Nuance is  an important factor There will be an emotional and social component Join the Difficult Happens Facebook group  “Community Happens Group” Work with Lara: Apply for an On-air Coaching Call! Free Breakthrough Assessment Got a Question? Comment? Email [email protected] Corporate Training Difficult Happens by Lara Currie Difficulthappens.com/workwithme/  Resources: Contact Mark Hoffman Series on Manipulation Series on Assessments © Lara Currie 2020 Show Intro music is Whispering Through by Asura Episode Photo by on Unsplash Listen for free on the go with any one of these players for both Android & iPhone