Beyond excited to release our first episode of Season 2 of Decision Makers with Andrew Eis who is the VP of Marketing of by CHLOE (a plant based fast casual eatery). He's one of my favorite marketers who is willing to share all and we deep dive discussing marketing initiatives, data and investing in resources)

Ping me on Linkedin or instagram @daliastrum with your favorite part and takeaway from this episode!

Topics from Today's Episode:

02:50 | The value of data

09:15 | Don't do things just for the sake of doing them

11:03 | When interviewing, how many ideas should I give away?

15:02 | How do you understand the need and frequency for opening new locations?

21:58 | Strategies to assess data points from sampling initiatives

24:00 | Make something special memorable not just from a food perspective but also from a t-shirt perspective

24:48 | Investing resources in localization + personalization

27:05 | Collaborating with local businesses

28:33 | Amplifying field marketing efforts with paid social efforts

33:46 | You need the confidence to communicate an idea so the room understands exactly what they need to know through dialogue and conversation