Behind the Scenes: Consumer Product Marketing

Managing Multiple Product Launches with Eileen Reyes, Director of Product Marketing at Dropbox

05.10.2021 - By Meredith Davis, SharebirdPlay

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More often than not, product marketers are managing multiple product launches at once, having to swivel chair between different projects. Being organizational and operational are key skill sets in juggling it all successfully, but there's more to it than that. This week, Eileen is here to give a behind the scenes look at the launch of Dropbox Family and Dropbox passwords, sharing best practices she discovered while running these product launches in tandem.

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