Join hosts Selim and Chris for a fascinating discussion with Dr. JJ Peterson, head of Storybrand, to explore the transformative impact of strategic storytelling in marketing.

Gain insights on the Storybrand Framework for creating clear, customer-focused messaging that drives growth. Learn how effective narratives lead to "transportation," influencing audience actions.

Hear tips on positioning customers as the heroes and making any product engaging through compelling stories. Discover how to incorporate success and failure into your narrative.

Dr. Peterson also shares proven strategies for customizing your message to reach different parts of the buyer's journey.

This deeply insightful episode provides a blueprint for marketers to craft stories that truly connect with customers and outperform the competition.

Thank you again to our guest Dr. J.J. Peterson, head of StoryBrand. Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. He holds a PhD in Communication and has spent the last 20 years practicing and teaching communication theory. J.J. has served in marketing and PR for two multinational non-profit organizations, served as a communication professor, and has spoken to thousands of people about creating a clear message. J.J. will help your team understand the power of story and how to use a repeatable process to create clear messages that can be used for any product or service.

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