Aaron Gaeir is the CEO and founder of GDX Studios, he has an amazing marketing agency founders story that stretches decades. Not only has he built and sold many agency businesses over the years, he approaches life and business through an ethical and philosophical lense that means his businesses operate transparently and through equity ownership. He creates high culture companies with his team, who are all on the same page and invested in the ultimate outcome. Listen to his ideas on PLUs and buckets, which are a fantastic life framework for anyone in business including agency owners.