In this episode, Mike is joined by the CEO and founder of IWON Organics, Mark Samuel. As a health enthusiast and serial entrepreneur, Mark has over 17 years of start-up experience. In 2016, Mark founded IWON Organics (I’m Winning On Nutrition), a legume-based food company that makes bold, flavor-infused snacks, cereal and granola made from plant-based proteins. Throughout this conversation, Mark talks to Mike about understanding your customer, the influence of social marketing, how to present yourself to the people who work for you, and more. Check out Part 2 for a Q & A with Mark!

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