This is the entire audio for a seminar I did in November 2018 directed to a crowd of old school marketers with agencies primarily focused on media mail. It was a very interesting seminar and I believe you will find some great value in it that you’ll be able to implement for your business in this 2019 year..


Thanks for listening! I hope you enjoy the podcast!
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Market Edge Keynote

After delivering seminars all over the world, I realized how unique the knowledge I have really is. So I decided to share my ability, to help people become successful in what I view to be the greatest marketing era in humanity’s history.

I’ve built several million-dollar businesses. It can be done. Now I want to show you how.

Stay tuned for tools and strategies you can use right now to build your brands and increase revenue!

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

On Today’s Marketing Ninja Podcast, Manuel talks about the critical role of social media in modern marketing, illustrating how successful content creators harness the power of digital platforms to build enduring legacies and expand their reach. It emphasizes the necessity of adapting to evolving communication channels to sustain business growth and maximize marketing effectiveness. Listen in now!
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How We Reached 2.4 Billion People: Secrets of a Content Unicorn

In today’s podcast, Manuel explores the transformative role of social media in sustaining businesses and personal engagement, especially highlighted during the COVID-19 pandemic. It delves into how users can harness algorithmic preferences to enhance their online experience, emphasizing the importance of proactive engagement and personal responsibility in shaping digital interactions.
Essential Role of Social Media: Social media has been pivotal in sustaining businesses during crises like the COVID-19 pandemic, proving itself as an indispensable communication and marketing tool. It not only keeps businesses connected with their audience but also allows them to thrive in challenging economic times by reaching customers where they are most active.
Power of Algorithms: Manuel says that by actively managing social media preferences and teaching algorithms what content is desirable, users can significantly influence the quality of their feed. This ensures that content aligns with their interests and values, enhancing their daily interactions and engagement with the platform.
Personal Responsibility on Platforms: Next, Manuel challenges the notion that social media is inherently detrimental, instead emphasizing user responsibility in curating their experience and using the platform constructively. He says it's up to individuals to harness the positive aspects of social media, promoting content that enriches and uplifts rather than detracts and divides.
Interactive and Responsive Systems: Platforms like Facebook and TikTok learn from user interactions to customize content which shows the importance of engaging positively to shape your social media environment effectively. This adaptability of social media algorithms highlights their potential to mirror and enhance user preferences, making the experience personalized and engaging.
Educational Opportunities and User Empowerment: Manuel says users have the opportunity to educate themselves about the workings of social media algorithms and take control of their digital footprints. By understanding how content preferences affect what appears in their feeds, individuals can create a more positive and customized online experience, making social media a tool for personal and professional growth.
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Transform Your Social Media into a Powerful Tool for Personal and Business Growth

In today’s podcast, Manuel talks about how to capture attention in 2024 and mastering modern marketing. He talks about the importance of staying agile and receptive to the ever-evolving landscape of marketing platforms. It explores how historical successes inform current strategies and the critical role of direct communication channels like email and text messaging in engaging audiences effectively. Listen in Now!
Embracing the Present: Manuel starts off discussing how marketing success hinges on riding the waves of current opportunities. Platforms like TikTok and Instagram have evolved to become today's primary arenas for capturing attention. He says you have to focus your energies on what is working at the moment.
Historical Context in Modern Marketing: Manuel focuses on his leveraging of early opportunities on platforms like YouTube. It has been crucial, as seen with channels like Dr. Berg's, illustrating the importance of timing in the digital content landscape.
Stay Current or Stay Behind: The podcast stresses the importance of adapting to modern channels of communication, noting the decline of traditional media like newspapers and the rise of digital content consumption through podcasts and streaming services.
Leveraging Direct Communication: Manuel finishes by discussing some other channels like email and text messaging that remain potent tools for direct marketing. Text messages as well have high open rates, making them invaluable for immediate customer engagement in 2024.
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Staying Ahead In A Changing Digital Landscape

In today’s Marketing Ninja Podcast, Manuel talks about embracing your fears. He explores the pivotal role of fear in entrepreneurship and reveals strategies for turning challenges into opportunities for growth. He also shares personal insights on overcoming adversity during the 2020 global crisis and leveraging philanthropy to enhance business outcomes and community goodwill.
Recognizing the Ubiquity of Fear: Manuel highlights how fear is an always present yet manageable aspect of entrepreneurship, noting that understanding and overcoming fear is key to business success and longevity. Running away from fear makes finding your success in business and life impossible.
Embracing Challenges During Adversity: The Podcast details how Manuel capitalized on the challenging times of 2020 by innovating and expanding their workforce rather than contracting. This demonstrates resilience and proactive strategy in the face of global uncertainty that has led to his business success.
Strategic Philanthropy in Marketing: He describes launching a "Humanitarian Campaign" during a time of widespread fear, offering a high-value course for free to build goodwill and customer loyalty, which paradoxically resulted in increased client acquisition and business growth.
Leveraging Fear for Innovation: The podcast underscores the importance of transforming fear into a catalyst for innovation and highlights the necessity of maintaining a robust, fearless approach to both life and business challenges to achieve remarkable success.
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Are You Running From This?

In today’s Marketing Ninja Podcast, Manuel delivers insightful strategies on leveraging content and social media to build a resilient and omnipresent brand that transcends time and maintains its relevance and impact. The transformative power of creating a lasting legacy through content and the strategic use of social media is center stage in this episode. Listen in Now!
Legacy Through Immortalized Content: Manuel shares a personal journey of turning 2400 videos left by his father and mentor into a powerful content engine, demonstrating how legacy can be preserved and amplified through strategic content repurposing, reaching millions monthly.
Embracing Social Media Opportunities: Highlighting the shift in content consumption, Manuel stresses the importance of seizing the unique opportunities presented by social media platforms. You must broadcast your brand’s message and connect with a global audience without significant financial investment.
Building an Omnipresent Social Media Strategy: Manuel elaborates on creating a widespread and omnipresent brand across various social media platforms, ensuring the brand remains a top choice for consumers by maintaining constant visibility and engagement.
Sustaining the Organization and Legacy Beyond a Founder: Reflecting on the continuity and growth of an organization in the absence of its founder, Manuel underscores the critical role of a dedicated team and a solid social media strategy in sustaining and expanding a legacy and brand influence.
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Market Edge Keynote

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