The Essence of Product Management by career.pm

Market Segments

03.01.2021 - By career.pm TeamPlay

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In this lecture, we explore "market segments", which are cohorts within a market that share similar requirements or priorities. Most product managers do an insufficient job of segmenting the market they serve and are thus unable to optimally focus engineering investment and sales and marketing spend. Understanding segments and their criticality to your product is one of the traits that separates average PMs from the greats!

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