Marketing is a crucial part of any business and there are hundreds of companies out there that can help early stage founders with marketing, however, the key question is - how do you know they are actually doing the right job for you?

In this week's podcast we talk about:

• What do you need to know or do before you even start marketing
• What the difference is between marketing and advertising
• How you build a credible marketing process
• How you adapt a marketing process once you're out in the market
• Defining your customer segment
• Pricing and distribution