We often get asked by entrepreneurs what the best way is to advertise on a budget.

In this week's podcast Alan and Bhairav discuss:

• How do you execute a marketing strategy on a shoe string budget?
• What do you need to be saying to your audience?
• What makes a good story for your business?
• What channels should you be using to speak to your audience?
• Is a direct approach better to an indirect approach?
• How do you develop and refine your approach to customers?