Real World Entrepreneurship

Marketing 102: How to get your message out there


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We often get asked by entrepreneurs what the best way is to advertise on a budget.

In this week's podcast Alan and Bhairav discuss:

  • How do you execute a marketing strategy on a shoe string budget?
  • What do you need to be saying to your audience?
  • What makes a good story for your business?
  • What channels should you be using to speak to your audience?
  • Is a direct approach better to an indirect approach?
  • How do you develop and refine your approach to customers?

...more
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Real World EntrepreneurshipBy Alan Clarke

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