Believe it or not, you can attract more ideal clients when you move away from being the lowest-priced option. As business owners, one of the biggest challenges we face is how to price ourselves. Wouldn't it be nice to charge more than your competitors and still attract the right clients?

On this episode, we speak with Lisa Raiche, an unconventional CPA by design, to learn how “Value Pricing” can work in any business and  help you charge more than others in your industry.

Hint: It's more than just raising your rates. And not surprisingly, pricing yourself relates back to your marketing many ways!