Wendy Covey talks with Sannah Vinding, Digital Marketing Director at Micro Commercial Components, about how she humanizes the brand, excels at thought leadership, and provides valuable content to her sales and distribution teams. 

In electronics manufacturing, theres always so much to do - especially in marketing. From setting up your sales team for success, to producing valuable and memorable content, to working with distributors. How can you get it all done? Sannah Vinding, Digital Marketing Director at Micro Commercial Components, uses "swim lanes" to keep everything organized. She breaks down her strategy in the latest episode of Content Marketing, Engineered.

Sannah and Wendy discuss the importance of humanizing an electronics manufacturing brand and how to utilize and grow thought leaders within your organization. She also shares her winning video strategy across LinkedIn, your website, and YouTube.

Resources

• Connect with Sinnah on LinkedIn
• Learn more about Micro Commercial Components
• Listen to the Mind the Innovation Leadership podcast 

Connect with TREW Marketing

•  Learn About TREW Marketing 
• Order the book! Content Marketing, Engineered
• Connect with Wendy

TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.