Nurture campaigns are the foundation of any modern marketing strategy. But creating nurture campaigns that convert requires a delicate balance of head and heart—and a lot more complexity than you might think, believes Lara Barnett (Vandersluis), Head of Marketing for Logicalis Australia in Sydney, Australia, an expert at building out multi-layered email nurture campaigns.

“What makes a great marketer is empathy — being able to step into your customers' shoes, see through your customer's eyes, think through your customer's mind,” says Lara. 

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