10.28.2019 - By mStoner Inc.
Do you work in a marketing role within higher ed? If so, Trademarks and Licensing (T&L;) matters. While the functions have historically lived within Athletic departments, many top institutions are recognizing the value and importance of an effective T&L; strategy for their overarching brand. In this episode learn how these functions can:
Help universities deliver on their mission
Lift the academic brand, including its sub-components (e.g., schools and departments)
Become a powerful communication vehicle with far-reaching and bottom-line impact