Embracing Marketing Mistakes

Marketing Mistake: Did I Just Break Stock Market Regulations?


Listen Later

Neville Hobson, a former Vice President of Corporate Communications, shares a near career-ending mistake when he accidentally published financial results for a public company 12 hours early by hitting "publish" instead of "schedule." 

Quick thinking and a lot of panic led him to unpublish the content, reschedule it correctly, and immediately report the incident to the stock exchange, which fortunately responded with understanding.

• Preparing financial results publication using FrontPage software
• Potentially illegal early disclosure of financial results for a public company
• Learning the critical importance of attention to detail
• Modern publishing risks are even greater with multiple access points
• First public disclosure of this corporate communications fuck up


Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.

👉 [Book your call with Chris now] 👈

Subscribe to our Newsletter
✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips!

Follow Chris Norton:
X, TikTok, LinkedIn

Follow Will Ockenden:
LinkedIn

Follow The Show:
TikTok, YouTube

...more
View all episodesView all episodes
Download on the App Store

Embracing Marketing MistakesBy Prohibition PR