<p>In this episode, we dig into Venkat's approach to marketing and demand generation, how he measures Marketing's impact, and how 8x8 is using Fortella to orchestrate segment- and region-specific pipeline plans.</p>

In this episode, we dig into Venkat's approach to marketing and demand generation, how he measures Marketing's impact, and how 8x8 is using Fortella to orchestrate segment- and region-specific pipeline plans.

Marketing Planning & Budgeting with Venkat Nagaswamy, Global VP of Demand Generation at 8x8

Welcome to the CMO Stories podcast, brought to you by Fortella. This podcast series features marketing executives explaining how they’re upending the fundamental approach to marketing to get above leads and tactics and, instead, focus on revenue goals.

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Marketing Planning & Budgeting with Venkat Nagaswamy, Global VP of Demand Generation at 8x8

Marketing Planning & Budgeting with Venkat Nagaswamy, Global VP of Demand Generation at 8x8