Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu & Neil Patel

Business Careers

What's Marketing School - Digital Marketing and Online Marketing Tips about?

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

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Dark Social's False Attribu...

11.30.2023

In episode #2622, We discuss the challenges of accurately tracking web traffic in the age of dark social. We highlight the misclassification of social referral traffic as direct and the impact it has on us marketers and website owners. With ...

Marketing School - Digital Marketing and Online Marketing Tips episodes:

11.30.2023 Dark Social's False Attribution to 'Direct' Traffic #2622 In episode #2622, We discuss the challenges of accurately tracking web traffic in the age of dark social. We highlight the misclassification of social referral traffic as direct and the impact it has on us marketers and website owners. With ...
11.29.2023 Why Millionaires & Billionaires are Becoming Content Creators #2621 In episode #2621, We explore the strategies of successful content creators, drawing inspiration from figures like Chamath Palihapitiya and Andrew Wilkinson, both millionaires who have activated paid subscriptions for their Twitter accounts. We discuss their keen understanding of the value ...
11.28.2023 How SGE Will Dramatically Change Your SEO Traffic #2620 In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter the click-through rate (CTR) model, resulting in lower CTRs ...
11.27.2023 Critical Agency Acquisition Mistakes #2619 In episode #2619, We delve into the crucial mistakes to steer clear of when acquiring an agency, drawing from our own experiences and aiming to offer valuable insights to those contemplating a similar move. We underscore the significance of avoiding ...
11.26.2023 Are Agencies Ripe For Rollups? #2618 In episode #2618, We delve into the question of whether agencies are ready for roll-ups, the process of acquiring and merging multiple companies in the same industry. We highlight the potential advantages for agencies, emphasizing the benefits of combining customer ...
11.25.2023 Modern Content Marketing Vs. Old Content Marketing #2617 In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed by keyword research and focuses on SEO, while modern content marketing is informed by audience research and utilizes ...
11.24.2023 The $68B SEO Industry Will Go Extinct? #2616 In episode #2616, We discuss the future of the SEO industry in light of advancements in AI technology. While some believe that AI could render SEO extinct, We argue that SEO will evolve rather than disappear. We highlight the importance ...
11.23.2023 The Sites That Dominate Affiliate Rankings #2615 In episode #2615, We discuss the websites that dominate when it comes to affiliate rankings. We highlight Reddit as the most popular product review domain on the English-speaking internet, ranking in the first ten results for 67% of search terms. ...
11.22.2023 Why TikTok Shops Might Be The Next Big Opportunity #2614 In episode #2614, We discuss the potential of TikTok shops as the next big opportunity in e-commerce. We highlight the growing number of Americans buying products on TikTok and the platform's push to make TikTok shops succeed. We emphasize the ...
11.21.2023 Amazon's fastest new growing business segment… #2613 In episode #2613, We discuss Amazon's fastest-growing business segment. We're excited to highlight the impressive growth rate of Amazon's advertising services, as it's outpacing its online stores and third-party sellers. We also explore the various ways Amazon is leveraging advertising, ...
11.20.2023 What you can learn from Sam Altman's Ouster In this episode, We discuss the recent ousting of Sam Altman, co-founder of OpenAI, and the lessons that can be learned from a business and marketing perspective. Sam Altman was fired by the company during a Google Meets call, leading ...
11.19.2023 Struggling To Grow On Social Media? Use This Analogy #2612 In episode #2612, We discuss the importance of understanding that social media platforms hold the power when it comes to growing our audience. We highlight the importance of adapting to new features and leveraging ads to increase reach and revenue. ...
11.18.2023 Here's What The Top YouTubers Taught Us About YouTube Marketing #2611 In episode #2611, We discuss the lessons we learned from top YouTubers about YouTube marketing. We emphasize that the number of subscribers is not as important as the quality of our content. Consistency and producing hit videos are key to ...
11.17.2023 Eric's Experiment with LinkedIn Thought Leader Ads #2610 In episode #2610, We discuss the effectiveness of LinkedIn Thought Leader Ads in driving leads. We share our experiences with running these ads and highlight the importance of soft conversions, such as newsletter sign-ups and webinar registrations. While direct conversions ...
11.16.2023 Sahil Bloom’s #1 Advice to All Content Creators \| Interview with Sahil Bloom Sahil Bloom shares his journey of becoming a successful creator and the importance of authenticity and real-life experiences in content creation. He discusses how he built relationships with influential figures like Tim Cook and Warren Buffett through chance encounters and ...
11.14.2023 What We Are Seeing With AI SEO Right Now #2609 In episode #2609, We discuss the current trends in AI SEO. We highlight the rise of Q&A pages on websites and the increasing use of AI-driven content creation. However, we caution against relying solely on AI, as it can lead ...
11.13.2023 Shoppers Expected to Spend the Same or More This Holiday Season #2608 In episode #2608, We discuss the expected increase in holiday spending despite concerns about a recession. We highlight the impact of inflation on consumer budgets and the potential consequences of high levels of debt. We also discuss the need for ...
11.12.2023 Apply Pressure or Feel It #2607 In episode #2607, We discuss the importance of applying pressure in business. They emphasize that leaders must push their teams to achieve results, or else they will feel the pressure themselves. They provide examples of different scenarios where pressure is ...
11.11.2023 Diving Deeper on the LinkedIn UGC Strategy #2606 In episode #2606, We discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While ...
11.10.2023 Gamestop buys FaZe for $17M (prev $725M); Better.com 97% down, Hopin sells for $15M after raising $1B; Hello Bello bankrupts #2605 In episode #2605, We discuss recent acquisitions and business failures in the current market. We highlight the importance of discipline and patience when considering acquisitions, as well as the need to thoroughly evaluate the potential risks and liabilities involved. We ...
11.09.2023 Your Customer Service Is Your Marketing #2604 In episode #2604, We discuss the impact of customer service on marketing, using a recent incident involving Ahrefs as an example. Ahrefs, a popular SEO tool, faced backlash from customers after announcing the end of support for legacy plans. Our ...
11.08.2023 The $5 Million Marketing Playbook That Everyone Overlooks \| Ali Abdaal Ali Abdaal discusses his journey from a struggling YouTuber to a successful entrepreneur. He shares how he discovered the world of Internet marketing and the impact it had on his business. Ali emphasizes the importance of finding ways to make ...
11.07.2023 How to Spend on Marketing the Right Way #2603 In episode #2603, We discuss how to spend on marketing in a tough economic period. We emphasize the importance of being methodical and profitable with our marketing spend, rather than focusing solely on growth. We also highlight the need for ...
11.06.2023 How to Get Out of YouTube Jail (is there one?) #2602 In episode #2602, We discuss the concept of "YouTube Jail" and whether it exists. We share stories of YouTubers who struggled to gain traction on the platform but eventually found success. We also mention the importance of engagement metrics and ...
11.05.2023 This Will Crush Your Marketing if You Don't Take It Seriously #2601 In episode #2601, We discuss the significance of fostering a culture of experimentation in marketing. We stress the importance of open-mindedness, a willingness to embrace failure, and a commitment to continuous iteration. Furthermore, we caution against becoming too attached to ...
11.04.2023 The Powerhouse Role That Is Growing in Popularity #2600 In episode #2600, We discuss the growing popularity of the Chief of Staff role in companies, sharing our insights on why hiring a Chief of Staff can be beneficial for CEOs. This role helps create leverage and brings new ideas ...
11.03.2023 Behind the Scenes Business Trends We Are Seeing #2599 In episode #2599, We discuss various trends and insights we have observed in the business world. We touch upon topics such as hiring practices, the return of CEOs, the importance of culture, and the benefits of decentralized models. We also ...
11.02.2023 How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting) #2598 In episode #2598, We share our insights on how to make a podcast more popular. We discuss the importance of showcasing all podcast episodes in the feed to increase traffic and listeners. We also emphasize the significance of retention and ...
11.01.2023 The Crazy New Way of Doing Infographics at Scale #2597 In episode #2597, We explore the innovative approach to creating infographics at scale using AI. We discuss our experience with Chat GPT and DALL-E, both owned by OpenAI and integrated with Canva, which allows us to easily craft high-quality infographics ...
10.31.2023 The Secret to Getting 10M+ Views on YouTube Shorts #2596 In episode #2596, We delve into the secret of achieving over 10 million views on YouTube Shorts. We draw inspiration from an interview with 18-year-old YouTuber Jenny Hoyos, who excels at storytelling and creating mass-market content. We emphasize the significance ...
10.30.2023 Why You Shouldn't Optimize for 1 Million Subscribers #2595 In episode #2595, we talk about why optimizing for a million subscribers is not as critical as it once was. We draw from our experiences with running ads on social media platforms such as Facebook and shed light on how ...
10.29.2023 8 Most Game Changing Marketing Tools #2594 In episode #2594, we dive into the world of game-changing marketing tools. We explore Opus Pro for crafting viral headlines and captions, Beehive for managing newsletters and selling ad space, Mailmodo for creating interactive emails, Retention.com for email matching, and ...
10.28.2023 Will the Economy Get Better in 2024? #2593 In episode #2593, we delve into the current state of the economy and its impact on businesses and marketing. We highlight the increase in small business bankruptcies and the reluctance of people to change jobs. We also mention the three ...
10.27.2023 TikTok Creator Reveals the Recipe to Going Viral \| Blake Rocha Interview Blake Rocha unveils the secrets to creating viral content. He also talks about the success of his educational program, how he generated $10M through his TikTok and Instagram funnel, the benefits of YouTube as a platform, his personal health journey, ...
10.26.2023 How to Market Inside the Metaverse #2592 In episode #2592, we discuss the concept of the Metaverse and its potential impact on marketing. We reference an interview between Lex Friedman and Mark Zuckerberg, where they discuss the possibility of conducting interviews in the Metaverse. We express our ...
10.25.2023 How to Market Your Business in a Competitive Market #2591 In episode #2591, we discuss how to market in a competitive market with little to no money. We emphasize that it is not possible to outspend competitors who have more money, so as marketers, we need to find alternative strategies. ...
10.24.2023 How to Create More Engaging Content #2590 In episode #2590, we dive into the topic of creating engaging content. We stress the importance of avoiding AI-generated content, as it lacks originality and quality. Instead, we advocate for creating fresh and unique content that provides real value to ...
10.23.2023 Marketing Secrets for 2024 #2589 In episode #2589, we discuss marketing secrets for 2024. We talk about topics such as programmatic SEO, AI-enhanced content, LinkedIn influencer ads, AMP emails, and the power of webinars. We also emphasize the importance of having a strong offer and ...
10.22.2023 What Are Healthy SEO Growth Rates? #2588 In episode #2588, we discuss healthy SEO growth rates. We analyze the annual growth of three companies and conclude that strong SEO growth is at least one to four times annually. However, we note that the sample size is small, ...
10.21.2023 Netflix's Genius Instagram Strategy #2587 In episode #2587, we talk about Netflix’s genius Instagram strategy. The strategy includes creating multiple branded social media accounts which then significantly increases your reach while keeping expenses minimal. Tune in to hear our discussion on David Park’s X (Tweet) ...
10.20.2023 MasterClass Takes a Crash Course in Frugality #2586 In episode #2586, we talk about why MasterClass is taking a crash course in frugality. MasterClass is an educational streaming platform where you can watch a vast array of bite-sized videos and learn many different skills from various expert speakers. ...
10.19.2023 Spotify AI Voice Translations, Google Bard Updates, ChatGPT Multimodal #2585 In episode #2585, we wanted to take a closer look at some of the AI updates being seen recently. We look at Spotify’s AI Voice translations and compare them to those of Brask and Rask, highlighting the small issue with ...
10.18.2023 The Trap of Product-Led Growth #2584 In episode #2584, we take an in-depth look at product-led growth (PLG), a popular business strategy that relies on using your product as the primary vehicle to generate more growth, traffic, and users. But wait! There’s a catch. While this ...
10.17.2023 LinkedIn's Genius New SEO Strategy? #2583 In episode #2583, we talk about LinkedIn’s potentially genius new SEO strategy and share our thoughts on whether or not we think it's going to last. Tuning in, you’ll find out how combining user-generated content (UGC), AI, and SEO resulted ...
10.16.2023 How NFL Players Are Raking In The Dough As Creators #2582 In episode #2582, we discuss how NFL players are raking in the dough in a whole new way: as creators. What do Jason Kelce from the Philadelphia Eagles, Travis Kelce from the Kansas City Chiefs, and professional boxer Jake Paul ...
10.15.2023 Are Blog Posts the Best SEO Strategy Today? #2581 In episode #2581, we unpack whether blog posts are the best SEO strategy today. Peter Caputa, CEO of Databox, recently wrote a fascinating LinkedIn post about content production. Today, we break down key lessons from that post and share our ...
10.14.2023 Step-by-Step: How To Grow Your Brand from Scratch Without Quitting Your Job \| Exclusive Interview with Codie Sanchez Codie Sanchez joins Eric Siu for an exclusive interview, during which she delves into her personal mission in the business world, shares her economic insights, details her step-by-step content creation process, discusses the book she's launching, and much more. TIME-STAMPED ...
10.13.2023 The Best Paid Acquisition Channels for Newsletters #2580 In episode #2580, we break down the best-paid acquisition channels for newsletters. Growing your newsletter has become sexy once again, and today we unpack the lessons from Matt McGarry’s article ‘The Best Paid Acquisition Channels For Newsletters’. Join us as ...
10.12.2023 How Often Should Content Be Updated? #2579 In episode #2579, we share our recommendations on how often your content should get updated. One of the biggest things that drive your SEO traffic is how often you update your content. Tuning in you’ll hear us break down the ...
10.11.2023 The Dark Truth About Self-Help Books \| Exclusive Interview with Mark Manson (The Subtle Art of Not Giving a Fck) Mark Manson, the author of 'The Subtle Art of Not Giving a Fck,' sat down with Eric Siu for a one-on-one interview to talk about his journey to 1 million subscribers on YouTube, personal growth, the books he has written, ...

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