Marketing Scoop Podcast by SEMrush

08.12.2020

Marketing Scoop Season Finale

Marketing Scoop’s current podcast season is coming to an end, and we’ll be taking a break for now. We hope you enjoyed these case study-based episodes with some of the top marketing guests in the world. Thanks to our loyal...

08.05.2020

How to Double Down on Agency Partnerships and Boost Your Leads

Today on the Marketing Scoop, we’re talking to Nathan Lomax, co-founder of E-commerce marketing agency Quickfire Digital. In this episode, Nathan shares how he doubled the size of his business by doing one thing - rebranding. You’ll also learn the...

07.29.2020

How Repurpose House Helped Its Client Triple Their Leads by Repurposing Content

In today’s episode of the Marketing Scoop, we’re talking to Shaina Weisinger, Founder and CEO of the done-for-you content strategy service Repurpose House. You’ll hear how Repurpose House client Endless Events doubled their site traffic and tripled its site contacts...

07.22.2020

Lessons from Google’s Structured Data Guru on Doubling Rakuten’s Traffic

Today on the Marketing Scoop, we’re talking to Gary Illyes, Webmaster Trends Analyst for Google, and ‘Chief of Sunshine and Happiness.’ Listen in as Gary explains how Google worked with Rakuten to help them leverage structured data to improve the...

07.15.2020

How Nestlé USA Uses Emerging Technologies to Future-Proof Marketing Campaigns

Today on the Marketing Scoop, we’re exploring conversational AI with Nestlé USA's Orchid Bertelsen. Orchid is the Head of Digital Innovation at Nestlé USA where she evaluates and tests emerging technologies. From artificial intelligence and voice assistance to augmented and...

07.08.2020

How Roku Leverages Segmentation and Personalization to Dial-In Ad Performance

On this episode of the Marketing Scoop powered by SEMrush, we’re talking to Tim Natividad, Head of Advertising Sales and Performance Marketing at Roku, America’s number one streaming platform. Listen in as Tim discusses the launch of Roku’s OneView Advertising...

07.01.2020

Discovering A Marketing Channel That Outperforms Webinars by 35%

Today on the Marketing Scoop Podcast, we’re talking to Prelini Udayan-Chiechi, VP of Marketing EMEA at Zendesk, about the success of the company’s new virtual morning show. Listen in as Prelini walks us through how the Zendesk Morning Show went...

06.22.2020

How to Increase Revenue by 5x in Just One Year

Today on the Marketing Scoop Podcast, we’re talking to Austin Rief, co-founder of Morning Brew, a daily email newsletter offering informative and digestible business news from Wall Street to Silicon Valley. In this episode, you’ll hear how the Morning Brew...

06.17.2020

Creating Brand Brilliance with Mission-Driven Marketing: From The New York Times to Amazon

Today on the Marketing Scoop Podcast, the talented Sabena Gupta, campaign lead for Alexa at Amazon and former Director of Brand Strategy & Marketing at The New York Times, joins us to discuss how to build a trustworthy brand. You’ll...

06.10.2020

How Microsoft Teams Grew Traffic by 1,260% During the New Normal

In the midst of a global pandemic, it’s safe to say the results from Microsoft Teams have been monumental with an increase of 1,260% growth in traffic (from Feb 20 to Apr 20’, source - SEMrush). The company recently set...

06.03.2020

A Go-to-market SEO Strategy for Turbulent Times

In this episode of the Marketing Scoop, Garrett Mehrguth, CEO at Directive, a next-gen performance marketing agency for software companies, walks us through the eight actionable steps of how to create a go-to-market SEO strategy. You’ll also hear how to...

05.27.2020

How Atlassian Used YouTube to Grow Their Marketing Funnel

In today’s episode of the Marketing Scoop, you’ll hear how software company Atlassian used YouTube to grow their marketing funnel. By offering tutorials, best practices, and playbooks - and not gating the content - Atlassian educated its prospective and existing...

05.20.2020

How to Earn Links from 931 Unique Domains in a Single Year

In today’s episode of Marketing Scoop, Amanda Milligan, Marketing Director at growth marketing agency Fractl, is diving into how they earned more than 900 unique backlinks for home improvement marketplace Porch.com in just one year. Plus, listen in as Amanda...

05.13.2020

Transforming the Recruiting Mindset with Gaming Experience

Christoffer Lorang Dahl, Digital Director at GK Nordic, on how gaming experiencing transformed the recruiting mindset. Although the gaming industry is larger than films and music combined, very few of us are likely to put Fornite playing achievements on our...

05.06.2020

eCommerce and Consumer Behavior Changes During The New Normal

Elizabeth Marsten, Senior Director of Strategic Marketplace Services at Tinuiti, on how eCommerce and consumer behavior is changing during the COVID-19 pandemic. Today on Marketing Scoop, we’re diving into the impact COVID-19 has had on eCommerce, consumer behavior, and the...

04.29.2020

Acquiring New Users by Turning Offline Channels into Growth Machines

Cameron Mullen of Spin on how to acquire 100k new users by turning offline channels into growth machines: Marketing Scoop Podcast by SEMrush In this episode of Marketing Scoop, we’re discussing how mobility services can fill in gaps during a...

04.22.2020

How Muck Rack Grew Engagement by 110% by Making Their Research Tool Free

Greg Galant of Muck Rack on increasing engagement by 110% by making their research tool free: Marketing Scoop Podcast by SEMrush Today, we’re spotlighting Greg Galant, co-founder, and CEO of Muck Rack, about the success of Muck Rack Trends -...

04.15.2020

230% Organic Traffic Increase and Growing: Arkadium Success Story

Eric Bogard of Arkadium on growing organic traffic by 230% in one year by changing SEO strategy: Marketing Scoop Podcast by SEMrush Today we are spotlighting Eric Bogard, VP of Marketing at Arkadium where he leads the marketing department and...

04.08.2020

Growing a Million Dollar SEO Company at the Age of 22

Harry Sanders of StudioHawk on how to grow a million-dollar SEO company at the age of 22: Marketing Scoop Podcast by SEMrush Today we are spotlighting Harry Sanders of StudioHawk, Australia’s premier SEO agency. Harry’s story is a fantastic journey...

04.01.2020

[Special Edition] Boosting Traffic with Quora as an Additional Marketing Channel

JD Prater, Head of Product Marketing at Quora on how to boost traffic with Quora as an additional marketing channel: Marketing Scoop Podcast by SEMrush - Special Edition This Special Edition Podcast is brought to you by Global Marketing Day...

03.25.2020

[Special Edition] Angelica Ong, UNICEF on Social Media for Social Good

Angelica Ong, UNICEF on Social Media for Social Good: Marketing Scoop Podcast by SEMrush - Special Edition This Special Edition Podcast is brought to you by Global Marketing Day - the world’s absolute first 24-hour online marketing conference, held on...

03.25.2020

[Special Edition] Why Strong Merchandising is Still the Best Conversion Tool - Flippa

Blake Hutchison, Flippa on why strong merchandising is still the best conversion tool: Marketing Scoop Podcast by SEMrush - Special Edition This Special Edition Podcast is brought to you by Global Marketing Day - the world’s absolute first 24-hour online...

03.25.2020

[Special Edition] LEGO on What Agencies Need to Know When Working with Enterprises

Luis Navarrete Gómez, LEGO on what agencies need to know when working with enterprises: Marketing Scoop Podcast by SEMrush This Special Edition Podcast is brought to you by Global Marketing Day - the world’s absolute first 24-hour online marketing conference,...

03.18.2020

FreshBooks on How to Double Organic Reach and Grow Sales by Firing Agency

Paul Cowan, CMO of FreshBooks on how they doubled their organic reach and increased sales after firing their agency: Marketing Scoop Podcast by SEMrush Today we are spotlighting Paul Cowan, CMO of FreshBooks. FreshBooks is the best cloud-based small business...

03.11.2020

Google on Increasing Engagement Over 56% by Becoming a Google Analytics Power User

Neha Bansal, Product Manager at Google. How to increase engagement over 56% by becoming a Google Analytics power user: Marketing Scoop Podcast by SEMrush Today we are spotlighting Neha Bansal, Product Manager at Google. She leads the Google Analytics Intelligence...

03.04.2020

TikTok for Brands - Marketing Tactics to Boom Your Business

Jacob Pace, CEO of Flighthouse on how to build your brand using TikTok: Marketing Scoop Podcast by SEMrush Today we are spotlighting Jacob Pace, CEO of Flighthouse. Flighthouse is the largest media brand on TikTok with more than 23 million...

02.26.2020

Growing a Blog from 0 to 150k Monthly Organic Visitors in 8 Months

Nat Eliason, CEO and Founder of Growth Machine on how to gain quality site traffic fast: Marketing Scoop Podcast by SEMrush Today we are spotlighting Nat Eliason, CEO and Founder of Growth Machine. Each month, 2,000,000+ people read content created...

02.19.2020

Google on Increasing Engagement to Over 56% by Becoming a Google Analytics Power User

Today we are spotlighting Neha Bansal, Product Manager at Google. She leads the Google Analytics Intelligence team that focuses on identifying 'insights' from GA data. Once identified, they share insights with their users in simple, natural language using Google's unparalleled...

02.12.2020

How to Increase Revenue to Over 800k With Educational Product Behind the Brand

Iman Gadzhi, Founder of IAG Media & Grow Your Agency on How to productize the education behind the company and grow revenue to over $800k: Marketing Scoop Podcast by SEMrush Today we are spotlighting Iman Gadzhi, Founder of IAG Media...

02.05.2020

SAP on Growing Branded Podcast to 16k Downloads Using Influencer Marketing

Amisha Gandhi VP, Marketing & Communications. Founder of the SAP Global Influencer Program on ROI Driven Influencer Marketing: Marketing Scoop Podcast by SEMrush Today we are spotlighting Amisha Gandhi VP, Marketing & Communications and Founder of the SAP Global Influencer...

01.29.2020

How Dell Boomi Boosts Customer Retention with Meaningful Brand Events

Tania Mushtaq, Head of Marketing of Dell Boomi Asia Pacific and Japan, on How to Produce a Customer-Centric Event to Evangelize Your Brand: Marketing Scoop Podcast by SEMrush Today we are spotlighting Tania Mushtaq of Dell Boomi. The intelligent, flexible,...

01.22.2020

How to Double The Business in 34 Days by Listening to Your Customers

Marketing Scoop by SEMrush: Eric Carlson Today we are spotlighting Eric Carlson of Sweat Pants Agency talking about doubling conversions in 34 days for the purveyors of role-playing murder-mystery games (Hunt a Killer) by using Facebook’s campaign budget optimization and...

01.15.2020

How to Increase Conversions and Efficiency from your Facebook and Instagram Ads

Welcome to Marketing Scoop Podcast by SEMrush! Today we are spotlighting Terry Rice - Digital Marketing Expert-in-Residence at Entrepreneur. His experience includes consulting roles at both Adobe and Facebook. In addition to working with established companies, he serves as a...

12.17.2019

10 [Special Edition] How Marketers Can Create Brand Communities - WeWork

Your corporation's logo is not your brand, neither is the cool colour palette on your ads or the pretty icons on your website. Your brand is the sum total of how your services, products, and marketing leave an impression on...

12.17.2019

9 [Special Edition] The Power of Influence Beyond the Social Media Hype and Driving Business - SAP

Whether you are in B2B or B2C, 55% of marketers plan to spend more on influencer marketing in the coming year. Just because everyone is getting into influencer marketing doesn't mean everyone is doing it successfully or for the right...

12.17.2019

8 [Special Edition] The Hidden Psychology of Social Networks by Reddit

Technology is changing around us at an unprecedented rate. As marketers, it can feel almost impossible to keep up with every new social network and digital trend. But one piece of the technology equation isn't changing at all - us....

12.17.2019

7 [Special Edition] Building a More Metrics Driven Marketing Department - Crunchbase

One of the biggest traps that marketing teams can fall into is thinking that the volume of content we put out into the world, or the number of initiatives we spearhead, is equivalent to the results we drive for our...

12.17.2019

6 [Special Edition] Conversational AIs Impact to Search and the SERPs by Christi Olson, Microsoft

Customers can engage with brands in more places than ever before, thanks to conversational AI. Now with the roll-out of tools like Siri, Alexa, Google Assistant, Cortana, voice skills and actions, and chatbots galore, they expect to access brands when...

12.17.2019

5 [Special Edition] How Storytelling Drives the Purchase Process - Terry Rice - The Entrepreneur

There is a fundamental – and critical – disconnect between the way businesses try to engage their audience and the way their audience wants to be engaged. In order to make a more genuine connection, we need to do a...

12.17.2019

4 [Special Edition] The Future of Martech by Drift, Conductor & SEMrush

Martech - huge and unbelievably fragmented industry. How we got here and what forces will shape the market? Join if you want to learn more about current Marketing Stacks and what problems tech will solve for marketers in the future....

12.17.2019

3 [Special Edition] The Trust Exchange Between Brands, Social and Customers - Ken Madrigal, Verizon

Today, many companies believe that customers will "trust" their brands. "Trust" is a very loaded and emotional word. Progressive brands understand how to build equity with specific great experiences and "trust" is not about the brand, but sharing those great...

12.17.2019

2 [Special Edition] How to Repurpose Your Content for Multiple Platforms - Cristy Garratt, CNBC

A great piece of content requires a great deal of time and resource, but those investments don't always guarantee cross-platform success. So how can you make the most out of your content, while still staying true to your brand and...

12.17.2019

1 [Special Edition] The Seven Cs of Smart Content You Can’t Ignore - Tania Mushtaq, Dell Boomi

Content marketing is the best way to attract eyeballs of the global digital population of just over 4 billion. But while 91% of the B2B marketers use content marketing to reach their audience, a majority of them do not know...

06.12.2019

2.35 [Success Story] How to grow a really popular marketing blog

Do you run a blog that covers the topic of marketing? Have you struggled to gain traction and drive hundreds or thousands of regular readers? If so, you need to listen to this episode of Marketing Scoop! Joining us for...

06.05.2019

2.34 [SEO] How do you recover from a Google Penalty?

Have you ever had your organic search rankings plummet just as a new algorithm update is rolling out? How do you identify that the algorithm update caused the ranking fall and how do you pinpoint what needs to be done...

05.29.2019

2.33 [Content] What Works Best for Email Marketing Now?

What works best for email marketing now, and how can email be integrated as part of a content marketing campaign? That’s what we look at in series 2, episode 33 of Marketing Scoop. Have you been thinking that email marketing...

05.22.2019

2.32 [Advertising] How to market offline products and services from digital advertising

Have you ever tried to market offline products and services from digital ads? That’s precisely what we’re going to be discussing in this episode of Marketing Scoop – specifically how to market offline events, holidays real estate and retail outlets...

05.15.2019

2.31 [Success Story] What is the ROI of optimizing your local search listings?

We all know that there are so many things that you can be doing as a digital marketer, so you’ve got to prioritize your time and focus on the areas that you think will result in the biggest return on...

05.08.2019

2.30 [Content] How Uber and Search Engine Journal Do Their Content Marketing

Have you ever wondered how big brands do their content marketing? On episode 2.30 of Marketing Scoop we explore how Uber and Search Engine Journal select and run their long-term content marketing campaigns, specifically focusing on Uber’s “Safety and Access” campaign alongside Search Engine...

05.01.2019

2.29 [SEO] What can SEO learn from CRO?

Have you always thought that SEO and CRO were 2 separate worlds, where these 2 separate disciplines sat next to each other but didn’t work together? Perhaps you’ve always thought that improving your CRO didn’t have any impact on your...

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Marketing Scoop Podcast episodes:

Marketing Scoop Season Finale

How to Double Down on Agency Partnerships and Boost Your Leads

How Repurpose House Helped Its Client Triple Their Leads by Repurposing Content

Lessons from Google’s Structured Data Guru on Doubling Rakuten’s Traffic

How Nestlé USA Uses Emerging Technologies to Future-Proof Marketing Campaigns

How Roku Leverages Segmentation and Personalization to Dial-In Ad Performance

Discovering A Marketing Channel That Outperforms Webinars by 35%

How to Increase Revenue by 5x in Just One Year

Creating Brand Brilliance with Mission-Driven Marketing: From The New York Times to Amazon

How Microsoft Teams Grew Traffic by 1,260% During the New Normal

A Go-to-market SEO Strategy for Turbulent Times

How Atlassian Used YouTube to Grow Their Marketing Funnel

How to Earn Links from 931 Unique Domains in a Single Year

Transforming the Recruiting Mindset with Gaming Experience

eCommerce and Consumer Behavior Changes During The New Normal

Acquiring New Users by Turning Offline Channels into Growth Machines

How Muck Rack Grew Engagement by 110% by Making Their Research Tool Free

230% Organic Traffic Increase and Growing: Arkadium Success Story

Growing a Million Dollar SEO Company at the Age of 22

[Special Edition] Boosting Traffic with Quora as an Additional Marketing Channel

[Special Edition] Angelica Ong, UNICEF on Social Media for Social Good

[Special Edition] Why Strong Merchandising is Still the Best Conversion Tool - Flippa

[Special Edition] LEGO on What Agencies Need to Know When Working with Enterprises

FreshBooks on How to Double Organic Reach and Grow Sales by Firing Agency

Google on Increasing Engagement Over 56% by Becoming a Google Analytics Power User

TikTok for Brands - Marketing Tactics to Boom Your Business

Growing a Blog from 0 to 150k Monthly Organic Visitors in 8 Months

Google on Increasing Engagement to Over 56% by Becoming a Google Analytics Power User

How to Increase Revenue to Over 800k With Educational Product Behind the Brand

SAP on Growing Branded Podcast to 16k Downloads Using Influencer Marketing

How Dell Boomi Boosts Customer Retention with Meaningful Brand Events

How to Double The Business in 34 Days by Listening to Your Customers

How to Increase Conversions and Efficiency from your Facebook and Instagram Ads

10 [Special Edition] How Marketers Can Create Brand Communities - WeWork

9 [Special Edition] The Power of Influence Beyond the Social Media Hype and Driving Business - SAP

8 [Special Edition] The Hidden Psychology of Social Networks by Reddit

7 [Special Edition] Building a More Metrics Driven Marketing Department - Crunchbase

6 [Special Edition] Conversational AIs Impact to Search and the SERPs by Christi Olson, Microsoft

5 [Special Edition] How Storytelling Drives the Purchase Process - Terry Rice - The Entrepreneur

4 [Special Edition] The Future of Martech by Drift, Conductor & SEMrush

3 [Special Edition] The Trust Exchange Between Brands, Social and Customers - Ken Madrigal, Verizon

2 [Special Edition] How to Repurpose Your Content for Multiple Platforms - Cristy Garratt, CNBC

1 [Special Edition] The Seven Cs of Smart Content You Can’t Ignore - Tania Mushtaq, Dell Boomi

2.35 [Success Story] How to grow a really popular marketing blog

2.34 [SEO] How do you recover from a Google Penalty?

2.33 [Content] What Works Best for Email Marketing Now?

2.32 [Advertising] How to market offline products and services from digital advertising

2.31 [Success Story] What is the ROI of optimizing your local search listings?

2.30 [Content] How Uber and Search Engine Journal Do Their Content Marketing

2.29 [SEO] What can SEO learn from CRO?