We examine what happens when companies maintain versus cut marketing/advertising during downturns including the 2007–09 Great Recession, the 2020 COVID-19 pandemic, and other slowdowns.

The evidence (peer-reviewed research, real-world examples, statistics, and expert commentary) clearly shows that continued marketing investment in a crisis pays off in both the short and long term, whereas pullbacks can harm performance.

Read the full post: https://info.eventvesta.com/organizer/marketing-spend-during-a-recession/