Marketing Tactics Versus Strategy

Welcome to the Truly...actually, the Anatomy of a Strategy podcast! It's been some time since our last show but now that we have a new name we’re working towards getting back on track with uploads over the last few weeks. In this inaugural Anatomy of a Strategy, we discuss being strategic with your marketing, how the number of marketing channels is now endless and it's easier than ever for individuals and companies to buy ads themselves. However, there’s not enough stepping back and thinking strategically. Just because you can buy Facebook, Twitter, Linkedin or Google Ads doesn’t mean you should! Here’s a quick history of marketing tactics: The earliest recorded use of spam was 1864 and was the telegraph 1922 the debut of radio advertising The first recorded use of television advertising was in 1941 Telemarketing debuted in the 1950s In the 1980s was the debut of database marketing. Show notes:   Splash Copywriters - There are 159 Marketing Channels   History of marketing channels - The Mission - History of Marketing Channels, 1839 to Today Denise Lee Yohn - History of Marketing, part one Marketing Week - Diet Coke sales overtake classic Coke as the soft drinks giant navigates the sugar tax by Molly Fleming Strom81 - It’s time to create a winning multichannel marketing strategy (you can buy the list) Thanks for listening, here's where you follow Truly Inc. YouTube: https://www.youtube.com/tarahunt  Twitter: https://www.twitter.com/trulyinc  Visit our website: https://www.trulyinc.com You can find Tara and Carlos on Twitter: Tara Hunt: https://twitter.com/missrogue   Carlos Pacheco: https://twitter.com/carlospache_co Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco