What does it take to market successfully to a niche audience? Bryan Jardin, Marketing Manager for Duncan Toys knows that a product thrives in a tight-knit community. Jardin discusses how building a community around your product will boost sales and customer engagement.

Bryan Jardin is the Marketing Manager at Duncan Toys, a world-famous yo-yo company. Jardin is himself a 7x free-hand national yo-yo champion from the Philippines and has many years of in-depth experience when it comes to marketing in a niche community.

TIME CODES

0:15 - A look at Bryan’s background

11:18 - Yoyo marketing and adapting to COVID

20:49 - The size of the yoyo marketing and how to grow the sport of yoyoing

28:15 - Bryan’s seven national titles, how that impacts their marketing with Duncan and his relationship with friend and 8xnational champion Sean Perez

31:04 - How Duncan is getting involved in sustainability

38:43 - The diversity and inclusivity in the yoyoing community

https://www.yo-yo.com/Bryan-Jardin

https://www.linkedin.com/in/bryanjardin/

https://www.instagram.com/bryanjardin

https://www.rdb.agency

https://www.linkedin.com/company/18434861

https://twitter.com/sirmfd

https://www.linkedin.com/in/michaelefenech/