In this episode of Growing in the Green Industry, we welcome Lara Omick from Conserva Irrigation. Lara and the hosts take a deep dive into all things marketing, with a special focus on how things have changed over the last 18 months.  They also touch on Smart Irrigation Month, and Lara provides insight into the world of national brand and consumer marketing for Conserva Irrigation’s franchise operations. This episode is hosted by Neal Glatt, Managing Partner of GrowTheBench, and Miles Kuperus from Include Software.