Marketplace Blueprint: Product Marketing Strategies for Amazon

By Robyn Johnson

Business

What's Marketplace Blueprint: Product Marketing Strategies for Amazon about?

Robyn Johnson is known for sharing actionable, no-fluff advice for marketing your product online. Get tactical advice to increase your sales, profitability, and scalability in marketing your product online. Get advice to boost your sales on Amazon Seller Central or Vendor Central, optimize your ad strategy, and even just stay up to date on the ever-changing landscape within the Amazon ecosystem.

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Episode 32: 12 Days of Nugg...

12.09.2020

In this special episode of the Marketplace Blueprint Podcast, Robyn speaks with Michael Zagare, Founder and CEO of PPC Entourage, and creator of a wonderful program called 12 Days of Nuggets. Join Robyn and Michael as they go over this ...

Marketplace Blueprint: Product Marketing Strategies for Amazon episodes:

12.09.2020 Episode 32: 12 Days of Nuggets With Michael Zagare In this special episode of the Marketplace Blueprint Podcast, Robyn speaks with Michael Zagare, Founder and CEO of PPC Entourage, and creator of a wonderful program called 12 Days of Nuggets. Join Robyn and Michael as they go over this ...
05.05.2020 EP 31: Brands and Private Labels with Liran Hirschkon In this episode, we have Liran Hirschkon, who is well known in the Amazon space, not only for his expertise and his insight, but he's also a well-renowned conference speaker. He shares from his experience building and working with brands.
04.28.2020 EP 30: Twenty 7-figure sellers with Gary Huang In this episode of the Marketplace Blueprint podcast, Robyn speaks with Gary Huang regarding his experience interviewing over 20 Seven Figure Ecommerce Sellers and Experts. #1 Successful Entrepreneurs Get Around Excuses #2 Get off of Amazon to find profitable products ...
04.14.2020 Ep 29: Learning About DSP with Jeff Lieber On this episode of the Marketplace Blueprint Podcast Robyn speaks with Jeff Lieber from Turnkey Product Management. He shares his insight on the Amazon Demand-Side Platform (DSP) and how it enables clients to buy display and video ads programmatically.
04.05.2020 EP 28: Driving External Traffic to Amazon During The Pandemic with Mike Jackness Have you been trying to consider if you should invest in external traffic for your products on Amazon? In this episode, Robyn speaks with Mike Jackness of Ecomcrew as he shares his view on marketing strategies during these uncertain times.
03.17.2020 EP 27: Watching the Coronavirus with John Lawson In this episode of the Marketplace Blueprint Podcast Robyn talks with e-commerce futurist, John Lawson, about how the coronavirus is affecting online business, online sales, and things that we should be considering as we sell online. What considerations and steps ...
03.13.2020 EP 26: Utilizing Virtual Assistants with Nathan Hirsch Hiring someone, whether it's local or virtual, can be intimidating. In this episode, Robyn speaks with Nathan Hirsch, formally at FreeUp, now at Outsource School on how to navigate through that process and have that hire be successful and produce ...
03.03.2020 EP 25: Preventing Stock-outs from Stagnating Amazon Sales In this episode, Robyn goes over keeping the right stock levels with our senior analyst at Marketplace Blueprint Nate Johnson. Staying In Stock Is Vital On Amazon Amazon, compared to other eCommerce platforms, requires a different managing strategy when it ...
02.25.2020 EP 24: Finding Support Systems for Your Business With Associations with Sue Warfield In this episode, Robyn interviews Sue Warfield; she is the director of member relations for ASTRA (American Specialist Toy Retailing Association). She shares how manufacturer associations can be a great resource for knowledge and support as you grow your business. ...
02.18.2020 EP 23: Repricing Strategies with Dillon Carter In this episode of the Marketplace Blueprint podcast, Robyn interviews Dylan Carter from GoAura, as he shares his insight on pricing strategies and using re-pricers. Looking for support, training, or someone to handle your Amazon channel sales for you? Contact ...
01.28.2020 EP 22: Amazon Advertising with Melissa and Matt from Pacvue In this episode of the Marketplace Blueprint Podcast, Robyn speaks with Melissa Burdick President and cofounder of Pacvue and Matt McGrory Senior Account Marketing Manager at Pacvue about how to get the most out of your advertising dollar on Amazon. ...
01.21.2020 EP 21: Selling Food on Amazon with Ryan Yaple Amazon has been actively working to expand the grocery and gourmet category. In addition to acquiring Whole Foods, Amazon has been actively incentivizing sellers to make grocery items available with a fee discount for food items under $15. Selling Food ...
01.14.2020 EP 20: Getting Your Product Into Whole Foods with Tom Jerige In this episode, Robyn speaks with Tom Jerige, CEO and founder of Clean n' Brew. Tom gives us the inside story and tips on his company's journey into Whole Foods while also growing his online sales presence. In the interview, ...
01.07.2020 EP 19: Evolving with the Marketplace with Jim Christian In this episode, Robyn speaks with Jim Christian, who is the CEO and founder of Blush Digital, a boutique agency that focuses on helping enterprise and mid-market companies around the world. Jim shares about his journey in digital marketing from ...
12.17.2019 EP 18: Should I Be Adding Keywords To My Amazon Listings? Does adding keywords to a listing really increase sales? Amazon tells us that people find products primarily through search. Adding additional keywords gives your products more doorways for customers to find your product. Adding keywords to the backend of a ...
12.10.2019 EP 17: Life After The Shark Tank with Mark of Qubits Toys In this episode, Mark Buringer of Qubit Toys shares his company's experience and what it was like being featured on the first season of a national show like Shark Tank. Mark tells us about his path to get on the ...
12.02.2019 EP 16: Creating and Understanding Variations for Your Products on Amazon Variation listings on Amazon can help you increase sales, conversion, and lower your ad costs. We share the fundamentals of parent-child listings on Amazon. Looking for support, training, or someone to handle your Amazon channel sales for you? Contact us ...
11.19.2019 EP 15: Moving from Vendor Central to Seller Central with Peter Kearns Moving from Vendor Central to Seller Central on Amazon There are specific considerations and timing that has to take place when considering moving your sales on Amazon from Vendor Central to Seller Central to make sure that you do not ...
11.12.2019 EP 14: Listing a Product on Amazon Without A UPC (GTIN Exemptions) How do you list products on Amazon without a UPC? Amazon has specific rules on what type of UPCs that they will accept as valid. In this episode, Nate and Robyn talk about GTIN Exemptions, UPCs, and the GS1 Barcode ...
11.05.2019 EP 13: Has One Day Shipping Crashed Your Amazon Sales Velocity? (Geo Ranking and Stock Levels) Have you noticed a recent drop in sales you can't explain? Amazon has recently changed its search algorithm to increase the importance of geo ranking for both SERP ranking and Buy Box percentage. If you have noticed a dip in ...
10.29.2019 EP 12: Liability Insurance and Selling on Amazon With Ron Pitcher What kind of insurance do you need to sell on Amazon? Amazon requires $1,000,000 in Commercial General Liability insurance for all Pro-Merchants on the platform. However, in order to be protected from theft, fire, and even many accidents you will ...
10.22.2019 EP 11: Increasing Profitability with A/B Testing with Eugene Levin of SEMrush Listing optimization is critical for conversion for your product on Amazon. Having a beautiful listing is no longer enough to get sales on Amazon. How do you test the individual components of your listings to maximize conversions? In this episode, ...
10.15.2019 EP: 10 Should You Hire In-House Or An Agency with Suzanne Crettol Today Suzanne Crettol of Seasoned Executive Search shares with us some of the considerations when trying to decide of hiring in-house staff to manage your Amazon presence. Suzanne shares that one of the hardest tasks for many CEO's when bringing ...
09.26.2019 EP 9: Making Changes on Amazon Product Detail Pages with Nate Johnson Having trouble getting your changes to go through on Amazon? Making changes to product detail pages seems like it should be an easy process. However, depending on the history of an ASIN and if it was created on Vendor Central ...
09.23.2019 EP 8: Sales Tax Collection Updates for Amazon.com with Peter Mantell Amazon announced 10 new states they will be automatically collecting sales tax As of October 1st Amazon will be automatically collecting and remitting sales tax in 10 additional states. This has left many Amazon retailers confused on how this will ...
09.20.2019 EP 7: Tactical Tips for Building Your Brand On Amazon with Jeff Cohen How do you build brand affinity, awareness, and sales a brand owner or manufacturer? It is possible to build a brand with national recognition utilizing the Amazon platform. Jeff Cohen of SellerLabs shares how he has seen brands build brand ...
09.18.2019 EP 6: Reinstatement, Root Causes, and ASIN Suspensions with Chris McCabe Chris McCabe of EcommerceChris.com is an expert in working with sellers and brands in the area of account and ASIN reinstatement. In this episode, we talk about what Amazon is looking for in your POA (Plan of Action) when your ...
09.15.2019 EP 5: Amazon Sponsored Display Ads Self-Service Program Launches Expanded Beta The Sponsored Display Program (beta) was recently rolled out by Amazon. While the program had been available before on a limited basis, the new expanded beta opens the program up to a much wider group of sellers on the Amazon ...
09.14.2019 EP 4: Logistics and Amazon - Moving to LTL and FTL Shipments In this episode, Eddie Levine of HubDub and Wholesale Breakthrough shares with us about the savings small to mediums sized companies can rack up when they move to LTL and FTL shipments. While using small parcel shipments with Amazon can ...
09.14.2019 EP 3: Launching Your Listing In this episode, Robyn and Nate share some fundamentals for listing launches on Amazon. We start by talking a little more about retail readiness and reviews. Then we share a little about how we use coupons or other discount programs ...
09.09.2019 EP 2: Retail Readiness For Amazon Listings Optimization for Amazon is more than just optimizing the structured data like title, bullets, and back end keywords. While indexing for a larger number of keywords helps to drive qualified traffic, that alone isn’t enough to generate conversions on Amazon. ...
09.09.2019 EP 1: Listing Fundaments for Selling on Amazon In this episode, Robyn shares the foundation pieces of creating a listing that sells on Amazon. This includes going through the areas that indexed for organic search on Amazon. We see so many sellers that only think about their title, ...
08.20.2019 Welcome To The Marketplace Blueprint Podcast What can you expect from this podcast? There are so many podcasts out there about eCommerce, and even specifically about Amazon. Why should you listen to this one? Robyn Johnson is known for sharing actionable, no-fluff advice for marketing your ...