In this episode of Heroes of Marketing Cloud, host Anthony Lamot interviews Martin Kihn, SVP of Strategy at Salesforce. Martin shares his eclectic career journey, from aspiring actor and stand-up comedian to management consultant and tech strategist. They delve into Salesforce's Data Cloud, exploring its evolution and the concept of zero-copy data, and discuss the pivotal role of Customer Data Platforms (CDPs) in modern marketing. The conversation also highlights the importance of real-time engagement data, AI, and technical knowledge for aspiring martech leaders, offering valuable insights into the future of marketing technology.

Connect with Marty:

https://martinkihn.com/

https://www.linkedin.com/in/martykihn/