Apple enrolled an entire generation into the vision of becoming movie-makers, content producers & visionary artists...this enrollment parlayed into the selling of millions of devices.Selling is usually a low-six-figure skill, but enrolling is the master skill that makes millions...and possibly leads to a legendary business.Mastering the art of enrollment is one of the highest forms of Leadership, and sales happen faster & easier (and clients become stickier <--longterm) when the messaging is around enrollment instead of mere "sales."