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Mastering Sales & Growth in Tech: Ben Nelson’s Blueprint for Scaling IT & AI Businesses
In this episode of The Growth Focus Podcast, Gary Lafferty sits down with Ben Nelson, VP at ABM Technology Group, to uncover the proven strategies behind scaling IT & AI businesses, closing more deals, and standing out in a competitive market.
Ben shares how his company transformed from a traditional print business into a fast-growing IT & AI powerhouse, leveraging smart sales processes, client profiling, and authority marketing.
If you’re a tech founder, SaaS CEO, or IT leader looking to generate more leads, build trust faster, and grow your business sustainably, this episode is packed with insights you can implement right now.
What You’ll Learn in This Episode:
The Power of SDRs & Lead Generation – How to build an outbound strategy that actually works. Why Speed to Lead Matters – The #1 mistake tech companies make with inbound leads. How to Stand Out in a Crowded Market – Differentiation strategies that don’t rely on "best service" claims. Why Simplicity Sells – The secret to closing deals without overwhelming prospects. Authority Marketing – How podcasts, whitepapers, and public speaking fuel credibility and trust. The Future of AI in IT Services – How ABM is positioning itself at the cutting edge of AI-driven business solutions.
Who Should Listen?
✅ Tech founders & CEOs scaling their IT, SaaS, or MSP business.✅ Sales & marketing leaders looking to improve outbound strategy and lead conversion.✅ B2B decision-makers eager to future-proof their company with AI and IT innovation.
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By Gary LaffertyIn this episode of The Growth Focus Podcast, Gary Lafferty sits down with Ben Nelson, VP at ABM Technology Group, to uncover the proven strategies behind scaling IT & AI businesses, closing more deals, and standing out in a competitive market.
Ben shares how his company transformed from a traditional print business into a fast-growing IT & AI powerhouse, leveraging smart sales processes, client profiling, and authority marketing.
If you’re a tech founder, SaaS CEO, or IT leader looking to generate more leads, build trust faster, and grow your business sustainably, this episode is packed with insights you can implement right now.
What You’ll Learn in This Episode:
The Power of SDRs & Lead Generation – How to build an outbound strategy that actually works. Why Speed to Lead Matters – The #1 mistake tech companies make with inbound leads. How to Stand Out in a Crowded Market – Differentiation strategies that don’t rely on "best service" claims. Why Simplicity Sells – The secret to closing deals without overwhelming prospects. Authority Marketing – How podcasts, whitepapers, and public speaking fuel credibility and trust. The Future of AI in IT Services – How ABM is positioning itself at the cutting edge of AI-driven business solutions.
Who Should Listen?
✅ Tech founders & CEOs scaling their IT, SaaS, or MSP business.✅ Sales & marketing leaders looking to improve outbound strategy and lead conversion.✅ B2B decision-makers eager to future-proof their company with AI and IT innovation.