March 09, 2016

Mastering the New Media Landscape, with Rusty Shelton and Barbara Henricks (Marketing, Public Relations / PR, Social Media, Communications)

42 minutes

Rusty Shelton - first spoke at Harvard on the changing world of PR and marketing at the age of 23. Today, as CEO of Shelton Interactive, he leads one of the country’s fastest-growing digital marketing and PR agencies. Founded in 2010, Shelton Interactive features a unique and forward-thinking communications model that integrates PR, social media, graphic design, website development, and SEO—services that are normally handled by multiple agencies—under one roof. The company has launched more than 30 New York Times and Wall Street Journal bestsellers.

Barbara Henricks - is president of Cave Henricks Communications, a full service media relations and consulting firm, specializing in book publicity, media strategy for thought leaders, and platform development. Barbara has spearheaded campaigns for some of the biggest names in business today, including Jack Welch, Tom Rath, Ram Charan, Larry Bossidy, Maria Bartiromo, Clay Christensen, and Marcus Buckingham. A former journalist at NBC, Henricks has represented over 40 bestsellers during her publishing career.

Show Highlights:

Every individual and brand is a media outlet whether they realize it or not. @RustySheltonTraditional media is being heavily challenged more and more by new media every single day. @barbarahenricksThere are no gatekeepers in media anymore. Making a noisy online world, now deafening. @barbarahenricksThere is a massive opportunity to communicate and interact with anyone now, but few people know how to do this well. @barbarahenricksDo you own your real estate online or is it on rented property? @RustySheltonThere are three types of media: Owned, Earned and Rented @RustySheltonWhen you own your media, you can leverage that to get access to your audience any time you want to. @RustySheltonSocial media is rented real estate. It’s relevant and needed – but not totally controlled by you. @RustySheltonMicro media allows you to make constant impressions and manage strong relationships with your audience. @barbarahenricksTwitter and LinkedIn are the two most used and relevant platforms for sales people. @RustySheltonThe power of perception for sales people is key because they should be seen as a person of authority in their industry. @RustySheltonHow easy are you to find online? If you aren’t discoverable, how can you expect to grow an audience? @barbarahenricksNever sacrifice your credibility. Always be accurate and always be authentic. @barbarahenricksThe more connection to your audience that you own (email list, subscribers, etc.) the more leverage you have over the long term. @RustyShelton

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

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