Join Kenneth Travis and Shane Kidwell as they discuss the topics you need to master in your business in order to succeed. With realtors now experiencing challenges that loan officers have known for some time, it's crucial to be present and offer valuable education and support to your agents in order to gain referrals.  

3:36 – Diversifying  

8:55 – Strengthening Relationships 

13:42 – Content Marketing 

22:35 – Embracing Technology 

Takeaways: 

Realtors and consumers are not educated on the lending side of things. You have to come in as an educator to them and provide value. 

Don't wait for the perfect market; engage your database consistently. 

Providing value without expecting immediate returns is a powerful way to sell yourself. 

Your business's primary growth should come from organic referrals. 

Streamline your technology and make it work efficiently to bring the best value to your consumer. 

Quotes: 

“It's like if you own a shoe company. The shoe of the month is changing but the strategy and marking of selling that shoe stands the test of time.” 

“Hope is not a strategy; you really have to have a plan.” 

“You must teach and show them the advantages of the things that you are offering.”  

“If you wait for the market to get great before communicating with your database. That’s like going on a first date and asking the person to marry you.”  

“The number one way to sell yourself is to sell yourself when you have nothing to gain and when you give value when you have nothing to gain.” 

“It is our job to get in front of people in an effective way by providing value.” 

“Every audience you need to have a specific intent and an impact that you want to give to that community.” 

“Your number one way to grow your business is through organic referrals.” 

“Those that are winning are stacking concepts on top of concepts and then implementing those with consistency.” 

“You’re never too old to learn unless you say you’re too old to learn.” 

“Our number one focus has to be the customer service and experience.”  

Show Links: 

Community Platform: www.BecomeNL.com  

Podcast Partner: https://leadpops.com/mortgage/partners/nextlevel/  

Social Media: 

Facebook - https://www.facebook.com/NextLevelLoanOfficers/  

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ  

LinkedIn – https://www.linkedin.com/company/next-level-loan-officers/about/