MATE: Marketing, Advertising, Technology and Entrepreneurship

By Adam Jaffrey: Digital Strategist and Entrepreneur

What's MATE: Marketing, Advertising, Technology and Entrepreneurship about?

MATE podcast is a digital radio show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with love in Melbourne, Australia.

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MATE: Marketing, Advertising, Technology and Entrepreneurship episodes:

10.12.2017
MATE 040 – A futurist’s prediction of civilisation in 300 years, with Steve Sammartino (PART 2)
Steve Sammartino is back for more! In the second half of his chat with Adam, Steve predicts where Planet Earth is headed, (it may scare you) and he also gives some brilliant tips that anybody chasing success can apply in...
10.10.2017
MATE 039 – How to build a life-size LEGO car powered by air, with Steve Sammartino (PART 1)
Steve Sammartino is a charismatic radio host, futurist, author, public speaker, entrepreneur, technology strategist and former advertising strategy director. Steve talks about his career successes and failures, what lead him to being a speaker, and how he teamed up with...
09.18.2017
MATE 038 – My start-up failed and here’s what I learned, with Tommy McCubbin (REBROADCAST of MATE 008)
Tommy McCubbin—advertising Creative Director, dad and podcaster—joins me on MATE to discuss why he thinks advertising sucks, how to avoid the #1 start-up mistake and share his thoughts on podcasting. We jump right into his controversial opinions about the advertising industry and why...
09.14.2017
MATE 037 – How to break bad habits, buy a private island and argue with billionaires, with Maneesh Sethi (REBROADCAST of MATE 011)
Maneesh Sethi is a serial entrepreneur and a serial troublemaker. He’s the founder of Pavlok, a habit-changing wearable wristband which gives you electric shocks. His career is pervaded with shocking (no pun intended!) stories … like the time he bought...
09.10.2017
MATE 036 – How artificial intelligence and robots are revolutionising gardening, with Rory Aronson from FarmBot (REBROADCAST of MATE 014)
Rory Aronson revolutionised agriculture when he created the coolest invention ever—FarmBot—an AI robot which farms your veggie patch. Seriously, this autonomous robot plants seeds, waters the garden, checks the soil nutrients and kills the weeds. In this episode of MATE, Rory...
09.05.2017
MATE 035 – The challenges of designing a blockbuster iPhone game, with Ryan McLeod (REBROADCAST of MATE 006)
Ryan McLeod—designer and developer of Blackbox for iPhone—talks to me via Skype about how and why he came up with this crazy idea for an iPhone puzzle game. We talk about some of the design challenges he encountered while making Blackbox,...
08.25.2017
MATE 034 – Making successful advertising campaigns, with award-winning creative Daniel Sparkes
Daniel Sparkes is a Cannes Gold Lion and D&AD Yellow Pencil award-winning advertising creative, with a flair for side-projects. He’s also a long-time friend of Adam’s and a MATE podcast fan. In this fun and interesting chat, Daniel talks about...
08.16.2017
MATE 033 – Powerful public speaking tips from TEDxMelbourne curator Jon Yeo
Jon Yeo is an executive speaker coach and the curator of TEDxMelbourne. In this episode of MATE, he gives some powerful tips to delivering an effective public speech, he tells us the key elements to moving TEDx Talk and he tells...
08.07.2017
MATE 032 – Community Management vs Social Media Management, with Alison Michalk from Quiip
With a newborn baby, Alison Michalk took a crazy leap and started her own business, with the goal of a better “work/life blend”. Alison is the CEO and Founder of Quip, Australia’s leading Community Management provider. She’s also a Founder...
07.31.2017
MATE 031 – Simon Davenport’s lessons from marketing at Officeworks, Boost Juice and Kmart
Simon Davenport is one of Australia’s premier marketing professionals, with 12 years’ experience in the field. He’s spent the majority of his career working in senior leadership roles at some of Australia’s most iconic retail brands. During this chat, Simon...
07.24.2017
MATE 030 – Joel Gerschman and Howard Finger on building a better business and living a happier life
Learn how to build a better business and live a happier life, with the two guests on this week’s episode of MATE. Joel Gerschman (business coach) and Howard Finger (businessman) are the authors of a new book called, ‘The Mindful...
07.10.2017
MATE 029 – Vince Parry reveals the secret world of pharmaceutical drug marketing
Vince Parry is one of the world’s leading experts on pharmaceutical branding and marketing. With over 30 years’ experience in the industry, Vince was instrumental in bringing brands like Lipitor, Botox, Colgate and Dove to a wider audience. In this...
07.03.2017
MATE 028 – Sarah Cooper turned a viral infographic into a comedy career
Sarah Cooper is the author of the viral infographic: 10 Tricks to Appear Smart in Meetings. In this episode of MATE, learn how Sarah parlayed her viral post into a three-book deal! We also discuss the business of comedy, the...
06.26.2017
MATE 027 – Thomas Barta on how to succeed as a marketing leader
Thomas Barta is a marketer, turned McKinsey partner, turned organisational psychologist, speaker, consultant and author. His book, ‘The 12 Powers of a Marketing Leader’, teaches marketers how to succeed by creating value for their customers as well as creating value...
06.19.2017
MATE 026 – Sean Zinsmeister unlocks your marketing stack with big data and marketing automation
Sean Zinsmeister knows his shit when it comes to big data, marketing automation and marketing technology. He has a long history working with marketing technology and is currently the VP of Product Marketing at Infer. In this episode of MATE,...
06.12.2017
MATE 025 – Joseph Jaffe on consumer empowerment, and other tectonic shifts in the marketing world
Joseph Jaffe is a marketing visionary and serial troublemaker. He begins our conversation by hijacking my podcast from the very first sentence, and continues to shake up my perception of the marketing world for the next 60 minutes. Joseph is...
06.05.2017
MATE 024 – Ronsley Vaz, from Amplify, on podcasting and the power of audio
Ronsley Vaz is the Chief Daydreamer at Amplify, an audio marketing agency, and is also a strong podcast advocate. In this episode of MATE, we talk about the opportunities podcasting can create for businesses, the power of audio marketing and...
05.29.2017
MATE 023 – John J. Wall from the Marketing Over Coffee podcast on the opportunities it’s opened
John J. Wall is the host of the Marketing Over Coffee podcast, which is one of the longest-running podcasts on iTunes. John is also the VP of Marketing at EventHero, a firm which makes event management easy. In this episode of...
05.22.2017
MATE 022 – Peter Wagstaff on why universities are broken and how to fix tertiary education
Peter Wagstaff—or “Wags” as he’s often known—is a progressive educator at Monash University (in fact, Wags was my marketing lecturer). He’s on the forefront of next generation teaching at the university, and in this episode of MATE we talk about: why the...
05.15.2017
MATE 021 – Nathan Rose explains how to launch a killer equity crowdfunding campaign
Nathan Rose is an equity crowdfunding expert who’s helped raise over $11 M for his clients through successful equity crowdfunding campaigns. Nathan joins MATE podcast to talk about the difference between “equity crowdfunding” and “rewards crowdfunding”, what you should look for...
05.08.2017
MATE 020 – Tait Ischia on content strategy and writing copy that converts sales
Tait Ischia is a copywriter, content strategist and author. His book, ‘Copywrong to copywriter’, is a handbook for anyone who feels like they can’t write to save themselves. In this episode of MATE, we talk about what’s involved in defining a...
05.01.2017
MATE 019 – Kevin Holesh built an iPhone app to stop you using your iPhone all day
Kevin Holesh is an app developer who built ‘Moment’—an iPhone app which tracks how long you spend using your phone each day and helps you stop using it. He’s also behind ‘Focus’—an app which stops you texting and driving; and Move—which helps...
04.24.2017
MATE 018 – Richard Hack explains how to build successful businesses against all adversity
Richard Hack is the Managing Director of Diemen’s Hot Sauce, and was also a Co-founder of The Taboo Group—a youth marketing agency with a reputation for some of Melbourne’s best activation campaigns. We discuss the entrepreneurial lessons he learned from both...
04.17.2017
MATE 017 – Sabrina Must on effective copywriting and living as an author
Sabrina Must is a writer, an author of multiple books and a copywriting consultant. We have a fascinating discussion about why the written word is still so important for marketing today. Sabrina reveals her secrets to writing killer copy. We...
04.10.2017
MATE 016 – Paul Ramondo creates 2,737.80% ROI campaigns using marketing funnels
There’s no doubt that Paul Ramondo is the best digital marketer in all of Western Australia. He consistently delivers insane results for his clients (think 2,737.80% ROI campaigns!) by employing the latest strategies in digital and social media. Join Adam...
04.03.2017
MATE 015 – Minter Dial on why your employees need to be your biggest brand advocates
Minter Dial is a controversial marketing consultant with unique perspectives on digital transformation, as well as building brands through employees. Listen in to hear his argument as to why your employees are more important than your customers, and how to succeed in this...
03.27.2017
MATE 014 – Rory Aronson introduces FarmBot, the AI robot which farms your veggie patch
Rory Aronson revolutionised agriculture when he created the coolest invention ever—FarmBot—an AI robot which farms your veggie patch. Seriously, this autonomous robot plants seeds, waters the garden, checks the soil nutrients and kills the weeds. In this episode of MATE, Rory...
03.15.2017
MATE 013 – Bill Friedman reveals the business principles of Las Vegas gangsters
Bill Friedman has spent his entire adult life working in and around the Las Vegas casino business, alongside the gangsters who built the Las Vegas Strip. He has spent countless hours interviewing members of The Mafia, researching their histories and building...
03.01.2017
MATE 012 – Chris Rauschnot shares the marketing secrets of Las Vegas
Chris Rauschnot is a digital influencer, content producer and marketing consultant from Las Vegas, Nevada. I interviewed Chris at the Bellagio Hotel on The Strip, where he revealed the marketing secrets big brands can learn from Las Vegas. We also...
02.14.2017
MATE 011 – Maneesh Sethi explains how to change your bad habits using Pavlok
Maneesh Sethi is a serial entrepreneur and a serial troublemaker. He’s the founder of Pavlok, a habit-changing wearable wristband which gives you electric shocks. His career is pervaded with shocking (no pun intended!) stories … like the time he bought...
01.30.2017
MATE 010 – Bob Knorpp on building a successful brand, advertising and marketing strategy
Bob Knorpp is a consultant and a podcaster. He works with businesses to help them understand their brands and solve their big marketing problems. I met Bob on the sunny rooftop of his building in midtown Manhattan, where we discussed: what is...
01.16.2017
MATE 009 – Joel and Maria House on SEO mastery and how to travel the world with your business
Joel and Maria House are a Brisbane couple who are travelling the world with their SEO business. I asked them: what is SEO, why is it important and how do you master it? Joel and Maria share the key tips on...
10.19.2016
MATE 008 – Tommy McCubbin on why advertising sucks, avoiding start-up mistakes and podcasting
Tommy McCubbin—advertising Creative Director, dad and podcaster—joins me on MATE to discuss why he thinks advertising sucks, how to avoid the #1 start-up mistake and share his thoughts on podcasting. We jump right into his controversial opinions about the advertising industry and why...
06.29.2016
MATE 007 – Tarron Newman on revolutionising Australia’s emergency management with data
Tarron Newman—Co-founder of RIPE Intelligence—joins me on MATE to discuss how he revolutionised Australia’s emergency management with data. Through the creation of their product, EmergencyAUS, Tarron and his co-founder Luke were able to collate public emergency data when government agencies could not....
06.08.2016
MATE 006 – Ryan McLeod on designing and coding Blackbox, the frustratingly innovative iPhone game!
Ryan McLeod—designer and developer of Blackbox for iPhone—talks to me via Skype about how and why he came up with this crazy idea for an iPhone puzzle game. We talk about some of the design challenges he encountered while making Blackbox,...
05.23.2016
MATE 005 – Saul Flores on strategy, innovation and what he learned at Stanford Business School
Saul Flores—Chief Strategy Officer at DT—chats today about business strategy, the myths of innovation and what he’s learned through some of his crazy jobs in management. Saul has a Master’s Degree and is also a Stanford Business School graduate, and he shares his wealth...
05.10.2016
MATE 004 – Leigh Price on social analytics, working in start-ups and being a nerd
Leigh Price—self-proclaimed social analytics nerd—explains what the field of social analytics is, what it’s useful for and why businesses should use it. We talk about good reports (and bad), and Leigh tells us why he loves working in start-ups. Towards the end, Leigh...
04.27.2016
MATE 003 – Will Egan on being a technical marketer, data, analytics and why coding matters
Will Egan—self-described Technical Marketer—highlights why data-driven marketing is important and describes a number of methodologies to achieve agile marketing success. In this conversation, we talk about what’s required to be a “Technical Marketer” and what benefits such a role brings...
04.17.2016
MATE 002 – Athan Didaskalou on coffee, social media and meeting Gary Vaynerchuk
Athan Didaskalou—entrepreneur and Melbourne hustler—talks about his humble beginnings as a hospitality boy and how that’s affected his attitude to business today. We talk about his failed and successful start-ups, discuss the future of social media and contemplate how to get...
04.10.2016
MATE 001 – Jayden Seric on artificial intelligence and the future of the human race
Jayden Seric—web developer and future-enthusiast—talks about the imminent creation of artificial intelligence and what that means for the future of the human race. We talk about IBM’s Watson supercomputer, discuss The Singularity, debate when computers will make humans obsolete … and...

What's MATE: Marketing, Advertising, Technology and Entrepreneurship about?

Download our free app to listen on your phone

MATE: Marketing, Advertising, Technology and Entrepreneurship episodes:

MATE 040 – A futurist’s prediction of civilisation in 300 years, with Steve Sammartino (PART 2)

MATE 039 – How to build a life-size LEGO car powered by air, with Steve Sammartino (PART 1)

MATE 038 – My start-up failed and here’s what I learned, with Tommy McCubbin (REBROADCAST of MATE 008)

MATE 037 – How to break bad habits, buy a private island and argue with billionaires, with Maneesh Sethi (REBROADCAST of MATE 011)

MATE 036 – How artificial intelligence and robots are revolutionising gardening, with Rory Aronson from FarmBot (REBROADCAST of MATE 014)

MATE 035 – The challenges of designing a blockbuster iPhone game, with Ryan McLeod (REBROADCAST of MATE 006)

MATE 034 – Making successful advertising campaigns, with award-winning creative Daniel Sparkes

MATE 033 – Powerful public speaking tips from TEDxMelbourne curator Jon Yeo

MATE 032 – Community Management vs Social Media Management, with Alison Michalk from Quiip

MATE 031 – Simon Davenport’s lessons from marketing at Officeworks, Boost Juice and Kmart

MATE 030 – Joel Gerschman and Howard Finger on building a better business and living a happier life

MATE 029 – Vince Parry reveals the secret world of pharmaceutical drug marketing

MATE 028 – Sarah Cooper turned a viral infographic into a comedy career

MATE 027 – Thomas Barta on how to succeed as a marketing leader

MATE 026 – Sean Zinsmeister unlocks your marketing stack with big data and marketing automation

MATE 025 – Joseph Jaffe on consumer empowerment, and other tectonic shifts in the marketing world

MATE 024 – Ronsley Vaz, from Amplify, on podcasting and the power of audio

MATE 023 – John J. Wall from the Marketing Over Coffee podcast on the opportunities it’s opened

MATE 022 – Peter Wagstaff on why universities are broken and how to fix tertiary education

MATE 021 – Nathan Rose explains how to launch a killer equity crowdfunding campaign

MATE 020 – Tait Ischia on content strategy and writing copy that converts sales

MATE 019 – Kevin Holesh built an iPhone app to stop you using your iPhone all day

MATE 018 – Richard Hack explains how to build successful businesses against all adversity

MATE 017 – Sabrina Must on effective copywriting and living as an author

MATE 016 – Paul Ramondo creates 2,737.80% ROI campaigns using marketing funnels

MATE 015 – Minter Dial on why your employees need to be your biggest brand advocates

MATE 014 – Rory Aronson introduces FarmBot, the AI robot which farms your veggie patch

MATE 013 – Bill Friedman reveals the business principles of Las Vegas gangsters

MATE 012 – Chris Rauschnot shares the marketing secrets of Las Vegas

MATE 011 – Maneesh Sethi explains how to change your bad habits using Pavlok

MATE 010 – Bob Knorpp on building a successful brand, advertising and marketing strategy

MATE 009 – Joel and Maria House on SEO mastery and how to travel the world with your business

MATE 008 – Tommy McCubbin on why advertising sucks, avoiding start-up mistakes and podcasting

MATE 007 – Tarron Newman on revolutionising Australia’s emergency management with data

MATE 006 – Ryan McLeod on designing and coding Blackbox, the frustratingly innovative iPhone game!

MATE 005 – Saul Flores on strategy, innovation and what he learned at Stanford Business School

MATE 004 – Leigh Price on social analytics, working in start-ups and being a nerd

MATE 003 – Will Egan on being a technical marketer, data, analytics and why coding matters

MATE 002 – Athan Didaskalou on coffee, social media and meeting Gary Vaynerchuk

MATE 001 – Jayden Seric on artificial intelligence and the future of the human race