In this episode, Mike Kepka sits down with Matt Fuller—filmmaker, founder of The Inside Picture Company, and Hollywood veteran—to unpack how the ACDC (Awareness, Consideration, Decision Content) video funnel is moving video production from an expense to an investment. Matt, who transitioned from big-budget films to serving homebuilding and healthcare verticals , shares how his focus shifted from making "beautiful creative" to creating results-based video strategy. They break down the three stages of the funnel, how to use projections and data to justify your value, and how Matt's agency now offers clients guaranteed results (like 15 new appointments in 90 days).

🔗 Connect with Mike:

🌎 kepkahouse.com

💼 linkedin.com/in/mike-kepka-91721751

📸 instagram.com/kepka

🔗 Connect with Matt Fuller:

🌎 http://insightpictureco.com

💼 https://www.linkedin.com/in/thefullerman/ 

✉️ [email protected] 

💬 What's your biggest challenge in proving the ROI of your video content? Drop a comment below!

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#VideoMarketing #ContentFunnel #ROIVideoStrategy