Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture

By Tom Asacker, Brand Advisor, and Mark Ramsey, Media Strategist

Society & Culture Arts TV & Film Business Management & Marketing

What's Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture about?

From branding authority Tom Asacker and media strategist Mark Ramsey comes Media Unplugged, the podcast that peeks behind the curtain at what's REALLY happening in media today.

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Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture episodes:

12.21.2019
2020 Podcast Predictions
2020 Podcast Predictions
11.21.2019
Is Apple TV+ In Trouble Already?
Is Apple TV+ in trouble already? And why are all the movie franchises falling?
09.24.2019
Your Favorite Brands Have Lost Their Luster
Your favorite brands have lost their luster. And...Goodbye streaming video, hello TV!
07.29.2019
Nielsen Says Radio Listenership Remains Strong. Bueller? Bueller?
Nielsen Says Radio Listenership Remains Strong. Bueller? Bueller?
06.17.2019
Podcasting is NOT the New Blogging
Podcasting is NOT the New Blogging
05.07.2019
Disney and the Future of TV
Disney and the future of TV
03.31.2019
Big Media Will Have Its Hands Full With Netflix
Big media will have its hands full with Netflix. And Spotify and Gimlet and Anchor, oh my!.
02.06.2019
2019's Media Predictions
2019's Media Predictions. And...Amazon's new ad strategy: Free samples!
12.11.2018
Overpriced Shoes? A Hail Mary "Payless"
Overpriced shoes? A Hail Mary "Payless." And... Will malls look more like...towns?
10.30.2018
Can Netflix Become HBO Before HBO Becomes Netflix?
Can Netflix become HBO before HBO becomes Netflix? And... Can Radio survive without Passion?
09.09.2018
Buzzworthy TV Gets Small: How Choice, Tech, and Attention are Reshaping What We Watch
Buzzworthy TV gets small: How choice, tech, and attention are reshaping what we watch. And... Is Netflix GOOD for movie theaters? Plus, rants and raves on Nabisco's questionable response to PETA, The Nike/Colin Kaepernick controversy, "Offline," the online magazine that...
08.12.2018
How to Blow Up Podcasting
How to blow up podcasting. And...9 ways to innovate journalism - and media - online. Plus, rants and raves about Oscar's new "Popular Film" category, the niche luxury brand of (wait for it) dental floss, and how 3 minutes of...
07.13.2018
Disney's Mistakes are Costing Star Wars
Disney's mistakes are costing Star Wars. And...Get off your IHOB high horse! Plus, rants and raves about what's wrong with online reviews, the Onion's desperate attacks on Facebook as their traffic sinks, and more. Brand Authority Tom Asacker and Media...
06.18.2018
Are Smartphones Killing Websites?
Are smartphones killing websites? And...Facebook is losing its cool among teens. Plus, rants and raves about IHOP (or is it IHOB), the "Truth Initiative," and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening...
05.15.2018
Do Influencers Really Influence Anything?
Do influencers really influence anything? And...Adidas unfriends Facebook - maybe your brand should, too. Plus, rants and raves about the Earth-shattering consequences of Best Buy's new logo, a newspaper's wet-look ad that looks too real, and Google's new AI that's...
04.30.2018
The End of Authenticity
The end of authenticity. And...Will Amazon finally make TV's smart AND friendly? Plus rants and raves about Ford halting production of most sedans, the phenomenon of micromerchandising, and how Sherwin-Williams is using augmented reality. Brand Authority Tom Asacker and Media...
04.09.2018
The Strategy Behind Amazon's Prime Video
The strategy behind Amazon's Prime Video. And...MoviePass and the magic power of data. Plus rants and raves about Jesus Christ Superstar, the Star Wars theme park, and the new book "The Big Picture: The Fight for the Future of Movies."...
03.04.2018
Creating Your Own Podcast: A Big Waste of Time?
Creating your own podcast: A big waste of time? And...NBC/Universal cuts primetime ads by 20% - Should you? Plus rants and raves about Tuxe - the fashion company that has turned its products into services - and Ring's impressive acquisition...
02.18.2018
Long Live Fake Fame!
Long live fake fame! And...Is Facebook killing comedy? Plus, rants and raves on what a famous handbag owes to the back of an airplane sick-bag, the wondrous origin of the most famous Coke jingle in history, and the mystery surrounding...
01.30.2018
Inside the Epic Battle for Media's Future
Inside the Epic Battle for Media’s Future. And...How Amazon’s New Convenience Store Changes Everything. Plus, rants and raves on the newest blockchain star, Kodak(?), the "shocking" finding that women over 50 don't believe your ads, and more. Brand Authority Tom...
01.10.2018
The Real Story Behind TV's Transformation
The REAL story behind TV's transformation. And...Amazon goes private label. Plus, rants and raves on the TV spot that's a podcast that's a local restaurant...or something, Facebook's "fake news" flag that makes content MORE popular, Jack in the Box's effort...
12.15.2017
Disney to Buy Fox - Now What?
What happens next now that Disney has made a $52 billion bid for most of Fox? We'll tell you. Also, people want products to make them happy and healthy, and TV advertising has a BIG problem. Plus, rants and raves...
12.03.2017
How to Survive the Media Apocalypse
How to survive the media apocalypse. And...Voice control: It's not as big as you think. Plus, rants and raves about Spotify's reinvention as an partner for music artists, the new Steven Spielberg movie "The Post," and the the wax museum...
11.12.2017
Is the NFL Overexposed?
Is the NFL overexposed? And...The future of ad agencies may not be advertising at all. Plus, rants and raves about the REAL motivation between daylight savings time and Ikea's "ingenious" pre-roll ad that wastes your time like a short movie....
10.23.2017
Is A&E Creating Cultural Brands - or Blowing Smoke?
Is A&E creating cultural brands - or blowing smoke? And...Martin Scorcese doesn't understand Rotten Tomatoes - and the feeling is mutual. Plus, rants and raves about Blue Apron's new podcast (have you really been hungry for that?), the mental health...
10.08.2017
Apple's TV Strategy Revealed
Apple's TV strategy revealed. Plus...Video wins online, but where's the money? Rants and raves about Dyson's move into electric vehicles, the scale of Amazon's investment in Alexa, 12 questions that will change your life, and a terrific new podcast about...
09.16.2017
Amazon is Promising the NFL what Nobody Else Can
Amazon is promising the NFL what nobody else can. And...Apple wants James Bond. Plus...a terrific new promotional app from TV's The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of...
09.07.2017
Where is the Business of Podcasting Headed?
Where is the business of podcasting headed? And...Marijuana entertainment value gets high. Plus...Rants and raves on Gwyneth Paltrow's "GOOP," the newspapers highlighting their importance with blank pages, and Stephen King's IT. Brand Authority Tom Asacker and Media Strategist Mark Ramsey...
08.13.2017
6 Second Ads: B.S.? Or the Future?
6 second ads...B.S or the future? And...How Hallmark conquered Hollywood. Plus...Rants and raves about what happens when you remove "donuts" from Dunkin Donuts, the scathing critique that almost doomed TV classic Seinfeld, and the billboard that features 43,412 movie nude...
07.27.2017
The Diminishing Returns of Online Advertising
The diminishing returns of online advertising. And...Innovation lessons from the Grateful Dead. Plus...Rants and raves about the mixed reaction to Lyft's new "Taco mode," the easy way to win with Snapchat - assuming you're HBO's Game of Thrones, and the...
07.18.2017
Pandora's Prospects: Gloomy
Pandora's prospects? Gloomy! And...Can simple-priced generics topple your favorite brands? Plus, the role of desire in every decision you make, and why it's time to stop making "an IMDB for podcasts." Brand Authority Tom Asacker and Media Strategist Mark Ramsey...
06.26.2017
Should You Buy Social Media Followers and Likes?
Should you buy followers and likes on social media? Believe it or not, there's an argument for "yes." Also...How to profit from the spoils of streaming - just ask The Weeknd. Plus, how to live without eating food (?) and...
06.09.2017
Will the Curtain Come Down on Movie Theaters?
Will the curtain come down on movie theaters? And...Why the New York Times can't save the newspaper industry. Plus, rants and raves about the NFL's peculiar standards on what brands can and can't advertise during games, the booming market for...
05.30.2017
Will There Be A Netflix Of Podcasts?
What upfronts reveal about the TV business. And...Will there be a Netflix of Podcasts? Plus, rants and raves about the return of Biz Stone to Twitter and what happens when your date texts during a movie and the Justice System...
05.15.2017
Twitter's Misbegotten Live Video Strategy
Twitter's Misbegotten Live Video Strategy. And...Champagne and Caviar Dreams, Meet Cold Hard Cash. Plus, rants and raves about the visual effects artist with the most amazing video to sell his used car - ever, and more. Brand Authority Tom Asacker...
05.01.2017
Inside Media's Data-Driven Future
Inside media's data-driven future. And...Here's how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of disbelief, Disney's new Star Wars Land, and how Suave fooled a bunch of beauty influencers into thinking it was luxury haircare...
04.09.2017
Amazon Lands NFL Streaming Rights...So What?
Amazon lands NFL streaming rights...So what? And...Should Twitter be charging? Plus, rants and raves about Netflix's new ratings system, the value of authenticity (or lack thereof) in Pepsi's aborted new campaign, and more. Brand Authority Tom Asacker and Media Strategist...
03.26.2017
10 Media Trends You Need to Know
10 Media Trends You Need to Know. And...Niche - It’s the New Mainstream. Plus, rants and raves about lying with podcast statistics and Ramsey's new podcast Inside Psycho. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's...
03.04.2017
Here's What YouTube TV REALLY Means....
Here's what YouTube TV REALLY means. And...Is Martin Scorcese too risky for Hollywood? Fugetaboutit! Plus, movie theaters are really in the SEAT business, and the limits of asking your friends to try a podcast. Brand Authority Tom Asacker and Media...
02.18.2017
Apple Says Fake News Is "Killing People's Minds" - Really?
Apple says fake news is "killing people's minds" - really? And, publishing platform Medium crashes - and idealism burns. Plus, Oscar-nominated screenwriters share some hilarious studio notes, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside...
01.27.2017
How To Win The War For Attention
How to win the war for attention. And...I am Keats, and so are you! Plus, rants and raves about TV promos missing the boat, and what happens when the company that makes checks thinks they can convince millennials to use...
01.13.2017
Apple is the New Hollywood!
Apple is the new Hollywood! And...You can't fix Twitter. Plus, rants and raves about new products at CES that make perfectly good items too complicated, advice on writing stronger that should be more strongly written, Tom's great new book, "I...
12.12.2016
The Best Marketer of 2016? Your Fans!
Will ad-blocking save the ad industry? And...The best marketer of the year? Your fans! Plus, rants and raves about the app that fixes your complexion so you don't have to, the history of the Christmas tree, and how one business...
11.23.2016
Deflating Fake News Hysteria on Facebook
Deflating fake news hysteria on Facebook...And...Who needs facts when you have belief? A shockingly thoughtful conversation about the role of facts in marketing - and in Presidential elections. Plus, rants and raves about the voter who was determined not to...
11.03.2016
AT&T And Time Warner: The End Of The World As We Know It?
AT&T and Time Warner: The end of the world as we know it? And...Should Coke nix content marketing? Plus, rants and raves about the spoon that makes every food taste good and Pringles' desperate attempt to produce a viral ad...
10.24.2016
Starbucks' Media Empire Strikes Back!
Starbucks' media empire strikes back! And...Brands beware: McDonald's YouTube fail. Plus, rants and raves about the bot that argues with Internet trolls so you don't have to, new research revealing that many of us lie about what we watch on...
10.10.2016
Dear Advertisers: Our Audience Numbers Are Garbage
Dear advertisers: Our audience numbers are garbage! And...The road to Hell is paved with pageviews. Plus, rants and raves about the iPhone parody gadget which earned one startup 1.5 million visitors a day, the Brangelina wax figure divorce, and more....
09.23.2016
Millennials Say "Out With Blogs, In With Podcasts!"
Millennials say "out with blogs, in with podcasts!" And...Is TV doomed - thanks to ad blockers? Plus, rants and raves about "lit-bait," the 4-year-old with the most-viewed YouTube channel in the world, and the final word on whether or...
09.02.2016
Here Comes the Digital Media Shakeout!
Here comes the digital media shakeout! And...A recipe to reinvent your legacy media company. Plus, rants and raves about the faux innovations from Staples, Pepsico, and others, and how KFC gets the media to do the marketing for them. Brand...
08.21.2016
Tweet This: Quality News is Dying
Tweet this: Quality news is dying. And...Twitter growth screeches to a halt - at 52 million! Plus, rants and raves about the "connected lawn" and proof that Donald Trump's hands are not as HUUGE as he says they are. Brand...

What's Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture about?

Download our free app to listen on your phone

Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture episodes:

2020 Podcast Predictions

Is Apple TV+ In Trouble Already?

Your Favorite Brands Have Lost Their Luster

Nielsen Says Radio Listenership Remains Strong. Bueller? Bueller?

Podcasting is NOT the New Blogging

Disney and the Future of TV

Big Media Will Have Its Hands Full With Netflix

2019's Media Predictions

Overpriced Shoes? A Hail Mary "Payless"

Can Netflix Become HBO Before HBO Becomes Netflix?

Buzzworthy TV Gets Small: How Choice, Tech, and Attention are Reshaping What We Watch

How to Blow Up Podcasting

Disney's Mistakes are Costing Star Wars

Are Smartphones Killing Websites?

Do Influencers Really Influence Anything?

The End of Authenticity

The Strategy Behind Amazon's Prime Video

Creating Your Own Podcast: A Big Waste of Time?

Long Live Fake Fame!

Inside the Epic Battle for Media's Future

The Real Story Behind TV's Transformation

Disney to Buy Fox - Now What?

How to Survive the Media Apocalypse

Is the NFL Overexposed?

Is A&E Creating Cultural Brands - or Blowing Smoke?

Apple's TV Strategy Revealed

Amazon is Promising the NFL what Nobody Else Can

Where is the Business of Podcasting Headed?

6 Second Ads: B.S.? Or the Future?

The Diminishing Returns of Online Advertising

Pandora's Prospects: Gloomy

Should You Buy Social Media Followers and Likes?

Will the Curtain Come Down on Movie Theaters?

Will There Be A Netflix Of Podcasts?

Twitter's Misbegotten Live Video Strategy

Inside Media's Data-Driven Future

Amazon Lands NFL Streaming Rights...So What?

10 Media Trends You Need to Know

Here's What YouTube TV REALLY Means....

Apple Says Fake News Is "Killing People's Minds" - Really?

How To Win The War For Attention

Apple is the New Hollywood!

The Best Marketer of 2016? Your Fans!

Deflating Fake News Hysteria on Facebook

AT&T And Time Warner: The End Of The World As We Know It?

Starbucks' Media Empire Strikes Back!

Dear Advertisers: Our Audience Numbers Are Garbage

Millennials Say "Out With Blogs, In With Podcasts!"

Here Comes the Digital Media Shakeout!

Tweet This: Quality News is Dying