Medical Practice Trends

By Medical Practice Trends

What's Medical Practice Trends about?

Medical practice management, marketing, ancillary and technology trends. The Medical Practice Trends podcast is brought to you by Emedikon, founded by Peter J Polack MD, author of "Navigating the EMR Jungle" and the soon-to-be-released "Ultimate Ophthalmic Marketing Machine" and technology columnist for Ophthalmology Management Magazine.

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Medical Practice Trends episodes:

06.25.2020
125: The Biggest Mistakes Practices Make With New NPs and PAs, with Heather Healy
Heather Healy has over 20 years in clinical and executive nursing roles, serving as a Chief Nursing Officer, Vice President of Advanced Practice Providers and Consultant to the Arizona State Board of Nursing - her focus is on the professional...
05.14.2020
124: Stop The War on PAs and NPs, with Brent Lacey, MD
Dr. Brent Lacey is a gastroenterologist with a passion for financial management and career coaching. He writes about personal finance and practice management at thescopeofpractice.com. In a recent article, he ignited a firestorm of debate surrounding the use of PAs...
04.30.2020
123: How Physicians Are Navigating COVID-19 with the founder of KevinMD.com, Kevin Pho, MD
Physicians are burned out and the debate rages on about when and how to open up the country. But there are a few bright spots we should keep our eye on according to Kevin Pho, MD. Few people have their...
04.22.2020
122: Protect Your Practice: COVID-19 Legal Liability & Employment Law Advice from Attorney Terin Cremer
Terin Barbas Cremer is an Attorney in Tampa Florida focusing on Employment and Business law. Prior to starting her own firm, she was the Chief Human Resources Officer and Associate General Counsel of a national financial services company co-employing over...
04.02.2020
121: How to Improve Patient Experience Through Employee Engagement with Kristin Baird
Kristin Baird has over 30 years of experience in patient care, healthcare marketing, business development, and administration… she has a nursing degree and a master’s in Health Services Administration. Kristin has also written several books on healthcare leadership and service...
03.27.2020
120: How Medical Practices Can Weather The COVID-19 Storm with Dr. Halee Fischer-Wright, CEO at MGMA
Medical practices are under pressure like never before, and Dr. Halee Fischer-Wright, CEO at MGMA discusses the financial impact of COVID-19, pending stimulus legislation, remote work, telehealth reimbursements, and how MGMA is advocating for you. A value-packed episode for all...
03.19.2020
119: Coronavirus: Leadership Advice from Disaster Physician Dan Diamond, MD
Dr. Diamond is an expert in equipping teams as they navigate change and stress. (Stress?!? WHAT STRESS??) He’s also an international disaster physician. He was the Director of the Medical Triage Unit at the New Orleans Convention Center following Hurricane...
03.17.2020
Marketing Made Simple with J.J. Peterson, PhD - StoryBrand Chief of Teaching and Facilitation
J.J. Peterson is the Chief of Teaching and Facilitation at StoryBrand, Co-Host of the Building a StoryBrand Podcast, and co-author of the new book out today: Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business. J.J. breaks down the...
03.12.2020
118: 10 Money Myths Physicians Believe, with Brent Lacey, MD
Dr. Brent Lacey is a gastroenterologist with a passion for financial management and career coaching. He’s helped hundreds of clients pay off millions of dollars of debt, and he writes about personal finance and practice management at thescopeofpractice.com. In this...
03.05.2020
117: 4 Ways We Can Fix American Healthcare with Robert Pearl, MD (Bonus: Coronavirus @ SXSW)
Dr. Robert Pearl is the former CEO of The Permanente Medical Group, the nation’s largest physician group. Now, he’s a Forbes contributor, and a professor at both the Stanford School of Medicine and Graduate School of Business, Co-Host of the...
02.27.2020
116: Clarity Wins: How to Improve Patient & Practice Communication, with Steve Woodruff
Steve Woodruff (The King of Clarity) provides expert advice for doctors and practice administrators on how to improve their communication skills. Whether you're a doctor trying explaining complex health problems to a patient, or a manager trying to get employee...
02.20.2020
115: Three Things Every Medical Practice Needs To Win Online in 2020
How to win online in 2020 - 3 tips for medical practices. In this episode, we look at three ways to improve your medical practice marketing online. We discuss: - Websites (What makes a great one) - Google My Business...
02.13.2020
114: Do You Need A Physician Liaison? With Kelley Knott, Founder, Physician Liaison University
Do you need a physician liaison? What makes a good physician liaison? How do you get past the front desk? How should a doctor engage a referring office? Kelley Knott answers these questions and more on this week's podcast. Kelley...
02.06.2020
113: SEO with Eli Schwartz, Former Dir. of SEO/Growth at SurveyMonkey
Eli Schwartz teaches us how to 'think like a user' to improve SEO. Eli is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs - including leading the global SEO team...
01.30.2020
112: Keep insulting doctors, and good luck finding a physician in 10 years - with Dr. Karen Sibert, MD
Dr. Sibert's article "Keep insulting doctors, and good luck finding a physician in 10 years" has been viewed and shared over 300,000 times in the last 2 weeks. She explains what motivated her to write it and what solutions there...
01.28.2020
111: New Year, New Host - With Peter J. Polack, MD and Brian Dooley
The Medical Practice Trends Podcast gets a new host in 2020. New host Brian Dooley is joined by the previous host Peter J. Polack, MD. As heard on this episode: Medical Practice Marketing on Facebook Ways to...
09.03.2019
110: How to Keep Your Company Driving & Thriving in a Competitive Business World with Brent R. Tilson, CEO of Tilson HR and best-selling author of "Go Slow to Grow Fast"
Brent R. Tilson, author of the best-selling book "Go Slow to Grow Fast," explains his Quad 4 Methodology and why employees are the most-overlooked part of the equation when it comes to business success. This issue (31:54): The...
08.13.2019
109: Payer Rate Negotiations with Nathaniel Arana, NGA Healthcare
Nathaniel Arana of NGA Healthcare explains the nuances of payer rate negotiations and some of the pitfalls physicians face when trying to go it alone. This issue (23:38): Overview of the decline and stagnation in payer reimbursement over...
05.22.2019
108: Five Ways A Call Center Can Revolutionize Your Medical Practice with Gabby Rolette, Specialty Answering Service
Gabby Rolette of Specialty Answering Service (SAS) explains some of the ways that outsourcing your call center can not only be cost-effective but may also improve your bottom line. This issue (11:33): how 24/7 call center availability can...
05.07.2019
107: Building a Strong Business Culture with Tristan White, Founder and CEO of The Physio Co
Tristan White, Founder and CEO of The Physio Co and author of "Culture is Everything" shares his entrepreneurial journey in creating a healthcare business ranked #1 on Australia's 50 Best Places to Work and the importance of developing a strong...
04.16.2019
106: Passive Real Estate Investing for Healthcare Professionals with Shane Connor, Founder and Principal of Red Rock Capital Group
Shane Connor, founder and principal of Red Rock Capital Group, shares the ins and outs of passive real estate investing for busy healthcare professionals. This issue (17:48): Active vs passive investing Advantages of being a passive investor in...
04.09.2019
105: How to Become a Concierge Doctor with Nathaniel Arana, NGA Healthcare
Nathaniel Arana of NGA Healthcare discusses concierge and direct primary care models and advice on how physicians can transition from their traditional medical practice This issue (17:17): Concierge versus Direct Primary Care models What are the key differences...
03.04.2019
104: Common Mistakes in Medical Marketing and Website Design with Gavin Baker, CEO of Baker Labs
Gavin Baker, CEO of Baker Labs, shares some of the most common mistakes he sees that medical practices make regarding their marketing, social media and website design. This issue (27:52): What is the most common marketing mistakes practices...
02.18.2019
103: Planning and Implementing a Successful Project with John Rohe, owner and lead partner, HyCap Consulting
John Rohe, CEO of HyCap Consulting, gives his advice on how to ensure a successful project rollout This issue (18:32); The #1 reason commercial integrations fail within an organization How to choose the assessment method that best fits...
02.04.2019
102: HIPAA Compliance and Email with guest Gil Vidals, CEO of VMRacks
Gil Vidals, CEO of VMRacks, explains the importance of choosing the right email provider to ensure proper HIPAA compliance This issue (16:46): Is GMAIL HIPAA compliant? Reasons why to use encrypted email Important factors to consider when looking for...
01.21.2019
101: Ten Most Expensive Tax Mistakes That Cost Business Owners Thousands with Craig Cody CPA
Craig Cody CPA discusses proactive tax planning and what mistakes to avoid which can cost business owners This issue (18:48): What is the biggest mistake professional businesses make? What impact did the new tax laws have on physicians and...
01.15.2019
100: 100th Podcast Anniversary Special - Experts Roundtable on the Future of Healthcare
In celebration of reaching our 100th podcast (thanks to all of you for your support), we asked a roundtable of experts to give us their thoughts on the future of healthcare from the perspective of their areas of expertise: ...
01.08.2019
99: Latest Healthcare Breaches for 2018 with Mike Meikle, CEO of SecureHIM
Mike Meikle, CEO of SecureHIM, discusses some of the most notable healthcare breaches of 2018 and what we should learn from them. This issue (11:29): Phishing and ransomware breaches Are breaches more common this year? Additional notable breaches:...
12.05.2018
98: How Medical Practices Can Gain Control Over Their Employee Insurance Costs with Allison De Paoli, Healthcare and Benefits Guru
Guest Allison De Paoli, Healthcare and Benefits Guru, explains how she helps small and medium-sized businesses add control and predictability back into their healthcare spend This issue (22:57): Your practice is entitled to its data and why it...
11.12.2018
97: Longevity Decoded with author Stephen Schimpff MD
Stephen Schimpff MD, former CEO of the University of Maryland Medical Center discusses his new book "Longevity Decoded" on anti-aging. This issue (17:56): What do we mean by aging? Is it true that we lose 1% per year...
10.24.2018
96: Legislative Update: HIPAA Reformation and California Privacy Law with Mike Meikle, CEO of SecureHIM
Mike Meikle, CEO of SecureHIM, gets up caught up on the latest in cyber legislation include reforms in HIPAA and the new California Consumer Privacy Act, and their impact on healthcare providers. This issue (9:01): Background on HIPAA...
10.04.2018
95: DND - A New Device for Diabetic Neuropathy Testing with Daniel Medrano, CEO of DND
Daniel Medrano, CEO of DND, presents the DND, a hand-held diabetic neuropathy device for in-office evaluation. This issue (10:42): - What is the Diabetic Neuropathy Device? - What objective measurements are provided? - Why its numerical output is superior...
09.18.2018
94: Medical Practice Marketing on Facebook with Brian Dooley, Founder of Independence Digital
Brian Dooley, Founder of Independence Digital, advises medical practices how to market with Facebook without running afoul of their terms of service This issue (18:50) What you can't advertise on Facebook as Ad copy do's and don'ts Finding...
09.03.2018
93: FCC Connected Care Pilot Program for Telehealth with Mike Meikle, CEO of SecureHIM
Mike Meikle, CEO of SecureHIM, discusses the FCC's $100 Million Connected Care Pilot Program for Telehealth, what it is and who it is for. This Issue (7:58): - what have been telehealth's historic challenges? - what is the reasoning...
07.31.2018
92: Ways to Enhance a Physician Profile for Better Engagement with Brian Dooley, Founder of Independence Digital
Brian Dooley, Founder of Independence Digital, explains how enhancing your physician profile can improve patient engagement by creating a personal connection This issue (15:39) how to create a personal connection the importance of using professional level photos the...
07.17.2018
91 - Undoctored with William Davis MD - Why Healthcare Has Failed You and How You Can Become Smarter Than Your Doctor
William Davis MD, author of the NY Times bestseller "Wheat Belly" discusses his latest book "Undoctored - Why Healthcare Has Failed You and How You Can Become Smarter Than Your Doctor". Dr. Davis shares his years of first-hand treatment of...
07.10.2018
90: In-Office Visco-Supplementation Treatment Program for Osteoarthritis
Viv Hudson and Michael Berg of Ancillary Medical Solutions speak with guest Dr Josh Brown about a new and complete program for physicians to treat patients in-office with osteoarthritis using visco-supplementation. This issue (12:32) which patients are candidates...
06.28.2018
89: Explaining and Improving the Know, Like & Trust Factor for Medical Practices with Brian Dooley, Found of Independence Digital
Brian Dooley, Founder of Independence Digital, describes his Know, Like & Trust strategy for improving relationships with patients. This issue (18:50): What is the Know, Life & Trust strategy? Utilizing search engine marketing to increase exposure Why a...
06.12.2018
88: Attracting Specific Patients To Your Practice By Becoming An Authority with Brian Dooley, Founder of Independence Digital
Brian Dooley, Founder of Independence Digital, discusses how becoming an authority can help you attract the right kind of patients to your medical practice. This issue (15:29): How to become an authority One of the biggest mistakes made...
06.05.2018
87: A New Device for Testing Diabetic Neuropathy with Dr Boris Golosarsky of Prosenex
Viv Hudson and Michael Berg of Ancillary Medical Solutions speak with Dr Boris Golosarsky, the inventor of a novel device for in-office testing for diabetic neuropathy. This issue (17:45): Introducing a new device for more effectively measuring patients'...
05.16.2018
86: The Empowered Patient Journey with Madeleine Silva, CEO of Freedom Switch
Madeleine Silva, CEO of Freedom Switch talks about the Empowered Patient Journey and how physicians can leverage it to market their practices. This issue (23:51): What is digital disruption and how is it affecting physicians? What are some...
05.07.2018
85: Why You Should Transition Towards a Process-Driven Practice with M. Ryan Williams, CEO of ProcessPlan
M. Ryan Williams, CEO of ProcessPlan, describes the benefits of transitioning your practice to a process-driven one including improved efficiency, discovering bottlenecks, and enhanced employee on-boarding and on-going training and how to decide on what tools can best help you...
04.30.2018
84: The Clarifying Lawful Overseas Use of Data (CLOUD) Act with Mike Meikle, CEO of SecureHIM
Mike Meikle, CEO of SecureHIM, introduces us to the Clarifying Lawful Overseas Use of Data (CLOUD) Act, part of the recently signed Omnibus Act of 2018 and its potential effects on US companies and healthcare providers. This issue (8:03):...
04.23.2018
83: Ancillary Services to Help Physicians Meet MACRA with Michael Berg and Viv Hudson of Ancillary Medical Solutions
Michael Berg, CEO of Ancillary Medical Solutions and Vivien Hudson, pharmacist and Marketing Manager at Ancillary Medical Solutions discuss a variety of ancillary services that can help physicians boost their composite scores for MACRA and MIPS. This issue (8:56):...
04.16.2018
82: Top Information Security Concerns for Healthcare with Mike Meikle, CEO of SecureHIM
Mike Meikle, CEO of SecureHIM, discussed the top security concerns in healthcare today and why mobile is an especially significant vulnerability for medical practices. This issue (10:23): - What are the big three concerns in healthcare security? - Why...
04.09.2018
81: Blockchain Technology and Healthcare with Chris Plance, Founder and CEO of Veris Foundation
Chris Plance, Founder and CEO of Veris Foundation explains blockchain technology and its potential applications in healthcare. Veris Foundation is a non-profit corporation focused on directly connecting payers with providers using blockchain with the goal of lowering healthcare costs for...
04.02.2018
80: Update on CyberSecurity Breaches with Mike Meikle, CEO of SecureHIM
Mike Meikle, CEO of SecureHIM, presents the latest in cybersecurity breaches including Spectre and Meltdown, Equifax, Financial Industry ransomware, and healthcare exposure. Key Takeaways You Don't Want to Miss: Why fixing Spectre and Meltdown issues may worsen vulnerabilities Recent...
03.26.2018
79: How A Great Reputation and Five Star Reviews Can Boost Your Search Engine Ranking with Darren Shaw, President and Founder of Whitespark
Darren Shaw, President and Founder of Whitespark, an Edmonton-based firm specializing in search engine optimization, gives advice on how physicians and medical practices should optimize their online reviews, citations, and directory listings to improve their search engine ranking. This issue...
03.19.2018
78: EU General Data Protection Regulation with Mike Meikle, CEO of SecureHIM
Mike Meikle, CEO of SecureHIM, discussed the new European Union General Data Protection Regulations (GDPR) and how they can potentially impact healthcare here in the U.S. This issue (8:56): What is the EU GDPR? Why should medical practices...
03.12.2018
77: Reputation Marketing Moneyball with Becky Smith, Managing Partner & Marketing Strategist, Emedikon Marketing Systems
Becky Smith, Managing Partner and Marketing Strategist at Emedikon Marketing Systems, describes a novel approach for managing physician and practice reviews and reputation based on the Moneyball system. This issue (32:00): - How reviews and reputation work together -...

What's Medical Practice Trends about?

Download our free app to listen on your phone

Medical Practice Trends episodes:

125: The Biggest Mistakes Practices Make With New NPs and PAs, with Heather Healy

124: Stop The War on PAs and NPs, with Brent Lacey, MD

123: How Physicians Are Navigating COVID-19 with the founder of KevinMD.com, Kevin Pho, MD

122: Protect Your Practice: COVID-19 Legal Liability & Employment Law Advice from Attorney Terin Cremer

121: How to Improve Patient Experience Through Employee Engagement with Kristin Baird

120: How Medical Practices Can Weather The COVID-19 Storm with Dr. Halee Fischer-Wright, CEO at MGMA

119: Coronavirus: Leadership Advice from Disaster Physician Dan Diamond, MD

Marketing Made Simple with J.J. Peterson, PhD - StoryBrand Chief of Teaching and Facilitation

118: 10 Money Myths Physicians Believe, with Brent Lacey, MD

117: 4 Ways We Can Fix American Healthcare with Robert Pearl, MD (Bonus: Coronavirus @ SXSW)

116: Clarity Wins: How to Improve Patient & Practice Communication, with Steve Woodruff

115: Three Things Every Medical Practice Needs To Win Online in 2020

114: Do You Need A Physician Liaison? With Kelley Knott, Founder, Physician Liaison University

113: SEO with Eli Schwartz, Former Dir. of SEO/Growth at SurveyMonkey

112: Keep insulting doctors, and good luck finding a physician in 10 years - with Dr. Karen Sibert, MD

111: New Year, New Host - With Peter J. Polack, MD and Brian Dooley

110: How to Keep Your Company Driving & Thriving in a Competitive Business World with Brent R. Tilson, CEO of Tilson HR and best-selling author of "Go Slow to Grow Fast"

109: Payer Rate Negotiations with Nathaniel Arana, NGA Healthcare

108: Five Ways A Call Center Can Revolutionize Your Medical Practice with Gabby Rolette, Specialty Answering Service

107: Building a Strong Business Culture with Tristan White, Founder and CEO of The Physio Co

106: Passive Real Estate Investing for Healthcare Professionals with Shane Connor, Founder and Principal of Red Rock Capital Group

105: How to Become a Concierge Doctor with Nathaniel Arana, NGA Healthcare

104: Common Mistakes in Medical Marketing and Website Design with Gavin Baker, CEO of Baker Labs

103: Planning and Implementing a Successful Project with John Rohe, owner and lead partner, HyCap Consulting

102: HIPAA Compliance and Email with guest Gil Vidals, CEO of VMRacks

101: Ten Most Expensive Tax Mistakes That Cost Business Owners Thousands with Craig Cody CPA

100: 100th Podcast Anniversary Special - Experts Roundtable on the Future of Healthcare

99: Latest Healthcare Breaches for 2018 with Mike Meikle, CEO of SecureHIM

98: How Medical Practices Can Gain Control Over Their Employee Insurance Costs with Allison De Paoli, Healthcare and Benefits Guru

97: Longevity Decoded with author Stephen Schimpff MD

96: Legislative Update: HIPAA Reformation and California Privacy Law with Mike Meikle, CEO of SecureHIM

95: DND - A New Device for Diabetic Neuropathy Testing with Daniel Medrano, CEO of DND

94: Medical Practice Marketing on Facebook with Brian Dooley, Founder of Independence Digital

93: FCC Connected Care Pilot Program for Telehealth with Mike Meikle, CEO of SecureHIM

92: Ways to Enhance a Physician Profile for Better Engagement with Brian Dooley, Founder of Independence Digital

91 - Undoctored with William Davis MD - Why Healthcare Has Failed You and How You Can Become Smarter Than Your Doctor

90: In-Office Visco-Supplementation Treatment Program for Osteoarthritis

89: Explaining and Improving the Know, Like & Trust Factor for Medical Practices with Brian Dooley, Found of Independence Digital

88: Attracting Specific Patients To Your Practice By Becoming An Authority with Brian Dooley, Founder of Independence Digital

87: A New Device for Testing Diabetic Neuropathy with Dr Boris Golosarsky of Prosenex

86: The Empowered Patient Journey with Madeleine Silva, CEO of Freedom Switch

85: Why You Should Transition Towards a Process-Driven Practice with M. Ryan Williams, CEO of ProcessPlan

84: The Clarifying Lawful Overseas Use of Data (CLOUD) Act with Mike Meikle, CEO of SecureHIM

83: Ancillary Services to Help Physicians Meet MACRA with Michael Berg and Viv Hudson of Ancillary Medical Solutions

82: Top Information Security Concerns for Healthcare with Mike Meikle, CEO of SecureHIM

81: Blockchain Technology and Healthcare with Chris Plance, Founder and CEO of Veris Foundation

80: Update on CyberSecurity Breaches with Mike Meikle, CEO of SecureHIM

79: How A Great Reputation and Five Star Reviews Can Boost Your Search Engine Ranking with Darren Shaw, President and Founder of Whitespark

78: EU General Data Protection Regulation with Mike Meikle, CEO of SecureHIM

77: Reputation Marketing Moneyball with Becky Smith, Managing Partner & Marketing Strategist, Emedikon Marketing Systems