Cannabis has succeeded in going from being stigmatized by society to now capturing the imagination of retailers, investors and consumers. MedMen, a publicly traded company out of California, is at the forefront of the developing cannabis industry. Standing in the way of its retail strategy are big hurdles like hyperlocal compliance issues, inconsistent regulations that differ state by state and the stigmatization associated with cannabis itself. David Dancer, the newly appointed CMO at MedMen, talks about hyperlocal marketing, working with influencers and figuring out cannabis marketing.