68: MegaBabe Personified with Katie Sturino

Katie Sturino is a true powerhouse and the ultimate advocate for women! Whilst her start in luxury PR sounded like a dream job, life at Chanel and Dolce and Gabbana was far from a fairytale. By 25 Katie realized that going it alone was the power move she needed to play and to do it her way! She started her own PR firm, launched the career of the original “dog of Instagram'' her beloved Toast and amassed an army of followers with her body positivity posts. Katie has used her platform to start conversations with brands to increase their offering and be more size inclusive. Her hilarious videos are as engaging as they are effective. Taking the shame off of women and shifting the blame onto brands for not catering to all women. But she didn’t stop there, after years of shopping for personal care products targeted at women’s needs she found herself staring at shelves full of jock itch powder and wondering why nothing was for the girls! It was there that she was compelled to create MegaBabe! Perfectly packaged powerful products that solve issues like chafing thighs and sweaty boobs initially had people giggling and doubting... but Katie laughed all the way to Target and Ulta where they sit on the shelves in every store! Now Katie has written a body positivity journal workbook Body Talk: How to Embrace Your Body and Start Living Your Best Life. If she is not the definition of Mega Babe I don’t know who is! 

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