107—Mel Kettle—The Importance of Connecting Your Audience

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Mel Kettle of Mel Kettle and Associates, who is a Communication Specialist whose area of expertise is helping people connect.     “I work with clients so that they can get a clear understanding of how to connect with compassion, with conviction,” said Kettle. “I help people communicate so they connect and engage with their people. Whether it’s their people, their workforce, their customers, their stakeholders, their investors, their volunteers or whoever else they need to have that strong relationship with.” She also has a podcast called This Connected Life where she discusses what’s important when it comes to connection and her audience, as well as welcoming many guests. “Probably 50% of my episodes are guest interviews where I talk to leaders about how they stay connected with their people so that they can achieve the outcomes that they want to achieve both personally and professionally,” Kettle said. Kettle believes that connecting starts with yourself. You need to have that self-connection piece and you need to be comfortable and competent with who you are and to look after yourself physically, emotionally, spiritually and mentally. If you don't do that, then you're never going to present your best self as a leader to your workforce or to your client base, which is what many people forget when it comes to connection.   Kettle also provides insights on what small businesses can do to connect to their audience, their family, and themselves during the COVID-19 pandemic lockdown and what they should be doing to anticipate permanent changes in the workforce for the future. Click play for more.