The Lead Machine Growth Show with Paul Guyon

Melanie Herschorn on Build Your Business with Your Book


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Melanie Herschorn guides you in using your book to master your message, design your dream, and build your entire business and brand.

How to use your book to establish authority and credibility. Why creating visibility for your business doesn’t have to include dancing on TikTok, and how your book can become the foundational piece upon which you build your entire business and brand.

Tune in now and get Melanie Herschorn’s thoughts on:

  • When is the right time to start your book marketing, and why is timing crucial?
  • Think the publisher will handle all the marketing? Find out why you still need a personal marketing plan.
  • Explore innovative ways to repurpose your book content to maximize reach and enhance your brand.
  • Social media vs. email marketing: Which is the key to unlocking your book’s potential?
  • And much, much more!
  • Quotable

    “When an author starts writing a book, they should think about who the intended audience is, what kind of transformation they want the audience to have, and what they want to do with the book afterward.”

    ~ Melanie Herschorn

    Invitation From GuestUltimate Book Marketing Checklist

    Grab Your Ultimate Book Marketing Checklist to start crafting a plan that will help you sell books, fill programs, speak on stages, and grow your influence.

    www.vipbookmarketing.com/checklist

    Connect With Our GuestWebsite

    https://vipbookmarketing.com/

    Social Media
    • https://www.instagram.com/vipbookmarketing/
    • https://www.linkedin.com/in/melanie-herschorn/
    • https://www.facebook.com/vipbookmarketing
    • https://www.youtube.com/@vipbookmarketing
    • The post Melanie Herschorn on Build Your Business with Your Book first appeared on The Lead Machine Growth Show with Paul Guyon.

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      The Lead Machine Growth Show with Paul GuyonBy The Lead Machine Growth Show with Paul Guyon