eCommerce Fuel

Merchandising Lessons from a Victoria's Secret Executive

02.24.2023 - By Andrew Youderian | e-Commerce EntrepreneurPlay

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Today we're diving into the story of Kira Karmazin, a former VP of Merchandising for Carter's, Gap, and Victoria's Secret who took her knowledge of working at really high levels of fashion and the garment industry and started her own business, KiraGrace.com. Not only has she been able to gain a better work-life balance through entrepreneurship, but she’s also built something incredibly cool at the same time. Listen in as Kira discusses how she optimized for work-life balance through entrepreneurship, what might surprise you about the inner workings of fashion retail, and what she learned from her time at Victoria’s Secret. We also dive into what her small but mighty team looks like, how she has positioned and leveraged KiraGrace.com as a lifestyle brand, and where the opportunities lie in the fashion industry. You can find show notes and more information by clicking here: https://bit.ly/3ZeqVKp Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

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