The Payments Experts Podcast

Merchants Versus The MATCH List: Why The Threat Of A Lawsuit May Now Be Your Best Approach | PEP083


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Imagine being barred from accepting cards overnight—and no one will tell you why. That’s the reality for many merchants placed on MasterCard’s MATCH list, a risk registry that can sink a business while support teams stay silent. We brought managing partner James Huber and senior associate Bryce Vandemore into the studio to unpack what really moves the needle: skipping the endless email chains and going straight to a well-drafted complaint that forces banks and processors to respond.

We take apart the power dynamics behind the MasterCard MATCH list and explain why a litigation-first strategy now gets merchants faster answers than inquiry letters. We share case patterns, how banks and processors pass the buck, and what it takes to pressure real protocol change.

• why inquiry letters stall while complaints trigger action
• how banks, processors and ISOs split duties and avoid blame
• why MATCH listings cluster by category and tool-driven flags
• the costs, timelines and leverage of litigation versus waiting
• how fines and retroactive rule shifts punish compliant merchants
• the cardholder protection narrative versus merchant reality
• service gaps between cardholder support and merchant silence
• risks of cashless policies concentrating control in card rails
• practical steps to show compliance and push for removal

We walk through the turning points that led us to a sue-first strategy, why it accelerates dialogue, and how these cases are simpler than most people think. The aim isn’t courtroom theatrics; it’s a clear yes or no so a merchant can reopen accounts and stop the cash burn. Along the way, we map the responsibility maze—banks hold the authority, processors run the operations, and both often cite “internal policies” or “ongoing investigations” while providing no reason code. We also call out category-wide crackdowns and retroactive fines, from peptide vendors to weight-loss products, where compliant businesses are swept up in blanket MATCHing with little transparency.

You’ll hear how the “we protect cardholders” message can mask a deeper incentive to protect the networks themselves, creating a stark service gap: cardholders get fast remediation and live help, while merchants hire counsel just to learn what happened. We dive into the rise of cashless policies and what it means when the only way to transact funnels through private rails that can exclude you without a hearing. Our goal is practical and focused—push for protocol change, document compliance, pressure timely reviews, and establish a credible path off MATCH when errors occur.

If you’re a merchant, ISO, or in-house counsel navigating MATCH, this conversation gives you the current playbook: where to start, how to apply pressure, and what outcomes are realistic. Subscribe for more merchant-first insights, share this with a colleague who’s stuck on MATCH, and leave a review with your questions so we can tackle them next.

**Matters discussed are all opinions and do not constitute legal advice.  All events or likeness to real people and events is a coincidence.**

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