Marketplace Tech

Michael Bloomberg is paying for sponsored memes. Any ROI?

02.27.2020 - By MarketplacePlay

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Host Molly Wood spoke with Taylor Lorenz, a tech and internet culture reporter at the New York Times, about the sponsored memes Democratic presidential hopeful Michael Bloomberg is paying for. Lorenz says that because Bloomberg doesn’t resonate with young voters — like Sanders and Trump — he has to pay social media influencers to advertise his campaign through memes in forms of videos or still images. All of this is allowed, according to Facebook, so long as it’s known to social media users that it’s paid content.

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