In this episode of Add To Cart, we checkout Michael Jankie, Gary Tramer and Andrei Safonau, Co founders of NATPAT, a brand creating wearable stickers for kids infused with essential oils that offer a range of solutions to everyday problems. There’s a patch to repel mozzies, one to aid sleep and even a sensory patch to alleviate stress and anxiety. NATPAT started as a D2C brand and is now stocked in retailers throughout Australia as well as the US and UK.  

Links from the episode:

NATPAT

The NATPAT Founders: Creating a Sticky Ecosystem for Your Brand | #419

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Which retailer has most inspired you recently? 
• Name a piece of tech that you or your ecommerce business couldn’t live without? 
• Can you recommend a book or podcast that our listeners should immediately get into? 
• What is your biggest challenge today? 

About our guests: Michael Jankie, Gary Tramer and Andrei Safonau from NATPAT

Michael, Gary, and Andrei are three mates who founded NATPAT with a shared passion for bringing new things to life, despite often feeling like they’re figuring things out as they go. Their unique perspectives, drive, and hands-on approach have led them to create a remedy-infused sticker business, an entirely new category of consumer goods. They’ve enjoyed a wild ride, selling hundreds of millions of stickers in just four years to all corners of the globe!

About your host: Nathan Bush from Add To Cart

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

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• Are interested

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